Mario Giagnoni

Overall responsibility for Bertani Group operations in Central & Eastern Europe and Direct management of the Polish subsidiary. Main tasks: Company P&L and Income Statement; Strategic business development and Operational management of international and domestic traffic; Long term budget analysis and supervising the implementation of economic assumptions for all operations; Own Trucks business management; Relations with customers; People development.

Planning and implementing DAF brand marketing strategies for the Italian market: Brand & Product Management; Communication & Advertising; Pricing, Commercial Training; Relations with Body Builders and Homologation. Developing annual marketing plan in conjunction with sales department with the task to achieve the brand image, volume, market share and profit corporate objectives; Planning and administering the national sales company marketing operations budget.

Coordination of every communication activity of the following brands: Mercedes-Benz, smart and Maybach (passanger cars), Mercedes-Benz and Mitsubishi Fuso (commercial and Industrial vehicles) and corporate brand Daimler-Chrysler. Main tasks in this position: Multibrand communication strategy; National and International Press Conferences organization; International Media Events development; Integrated communication projects concept and development

Marketing strategies definition and implementation through product and price levers, developing and implementing annual marketing plans; Product position analysis and identification of target competitors and pricing strategy; Monitoring product content trend within the respective segments and creation of the price list; Brand and product communication positioning; Customers Database Management.

volume and product mix penetration, quality, CSI and marketing activities, ensuring that all Ford financial services and standards were implemented inside the Ford network - 20 dealers in Piedmont and Liguria area

International Marketing

Marketing