Mario Ramirez Reyes

Lead brand planning for Leaps by Bayer and global social brand planning for Montblanc.

Senior Brand Planner on No Frills (grocery), Real Canadian Superstore (grocery), Mitsubishi Motors Canada (automotive), Alcon (contact lenses) and MJardin (cannabis). ADCC Award 2019: Interactive - Silver - No Frills; CMA 2019: Brand Building - Silver - No Frills, Engagement - Gold - No Frills, Engagement - Bronze - Real Canadian Superstore.

Lead planning for Subaru Canada (automotive), Porsche Canada (automotive), Alexander Keith’s (beer), Purina Canada (pet care), HBC History Foundation (non-profit) and Jose Cuervo Canada (spirits). Lead new business efforts in Canada and US. Also participated in global network (Omnicom) pitches, notably winning McDonalds (US) pitch. ADCC Award 2017, Film - Silver - Subaru Outback

john st (April '14 - May'14) * Product and design advisory for the President’s Choice brand. mixMotion design studio (September '13 - March '14) * Business model and direct marketing campaign for launch of new product. Fervent Events (October '13 - December '13) * Marketing product development for the Toronto Star (newspaper). PopCorn Grenade (May '13 to August '13) * Content strategy (in-app and social media) for children's app.

Seis Grados + Zoopa digital agency * National digital campaign for Bifrutas de Pascual aimed at teens. * Researched trends among the target demographic, particularly digital culture. * Helped in the design of the game (an online scavenger hunt using Google Maps). * Wrote 200 micro-stories (puzzles and riddles). * Creation and curation of online elements for seeding clues (Tumblr, Pinterest, single serving sites, gifs, videos, etc.)

* Managed marketing communications (website, social media, promotional print material). * Aided in curriculum design, mainly workshops and lectures with business organizations like Capgemini Consulting, Microsoft and with the Academy of Art and Design St. Joost. * Taught concept creation workshops at undergrad, Masters and Executive Masters programs. * Coordinated projects with businesses/organizations, including an EU level project on transport and a collaboration with the Dutch leisure industry.

* Designed a workshop for the Amsterdam Public Library regarding the future possibilities for libraries. * Co-wrote research about best practices for transmedia franchises. * Gave lecture for the Design Initiative conference on the relationship between Design Thinking and Imagineering (see Master's Degree).

* Developed communication project for departmental integration. * Designed internal student recruitment framework.

Assisted PHD colleague's research by exploring different aspects of Imagineering in Urban Planning and Networked Economy.

Assisted research and development of brands in banking and organic packaged goods categories.

Wrote creative briefs and created concepts for national & international (Latin America) campaigns in multiple categories (software, newspaper, grocery and financial services).

Courses included: Qualitative Research Techniques, Strategic Innovation, Business Model Design, Service Design, New Media in Business.