Mark Davies

Enthusiastically providing innovative strategic and cost-effective world-wide marketing solutions. Especially in the areas of global branding; digital/social platforms; cross-channel campaigns & customer advocacy in international multicultural environments.

Leading a dynamic team here to make our unique Kuwaiti product even more famous internationally. Driving change in our branding, communications, events, inflight services and sponsorship strategies globally to increase incremental revenues, brand penetration and customer advocacy.

Leading alliance global Loyalty and Marketing and strategy, including the successful leadership of a strong team to launch new loyalty benefits and rewards, intelligent data hubs and airport Gold Track products worldwide. In addition to the tactical creation and implementation of internationally recognised branding, communications and digital Alliance marketing initiatives.

Developed and executed European marketing communications, loyalty and branding strategy. Including Product & Pricing Strategy, B2B partnership leadership and growth to maximise revenue.

Responsibility for strategic development, initiation, launch and budgeting and management of all UK/Ireland Marketing activites including multi-media advertising and promotional campaigns, website, sales support tools and regional management reporting.