Mark Khor
Skills
Timeline
Professional experience for Mark Khor
- 6 years, Nov 2018 - Oct 2024
Manager Digital Analytics
Fonterra
- Led digital analytics maturity initiatives, building frameworks and strategies for data collection, processes, and infrastructure. - Developed a data governance framework for managing multi-million dollar global data subscriptions, including payment and renewal processes. - Led discovery of $750k in data and platform investment consolidation. - Spearheaded GA360 implementation across 5 brands and markets in APAC, supporting technical setup and analytics scaling.
- 1 year and 1 month, Nov 2017 - Nov 2018
Digital Analyst
Yellow New Zealand
- Sole digital analytics expert, analyzing customer behavior and user interactions to produce actionable insights. - Automated reporting for 100k+ customers, enhancing data accessibility and decision-making.
- 1 year and 4 months, Aug 2016 - Nov 2017
Digital Analyst
Gladeye
- Provided SEO, digital, and analytics consulting for high-profile clients across diverse industries. - Delivered solutions in data engineering, governance, A/B testing, and conversion rate optimization (CRO).
- 5 years and 6 months, Feb 2011 - Jul 2016
Digital & Analytics, Marketing Executive
PwC New Zealand
Managed all aspects of digital marketing services, including website management, SEO, analytics, social media, EDMs, and Google Ads.
Educational background for Mark Khor
- 2014 - 2014
Certificate In Digital Marketing
Marketing Association
- 2009 - 2013
Masters In Information Studies (Mis), Library Studies
Victoria University Of Wellington
- 2001 - 2005
Bachelor Of Arts
University Of Auckland
Languages
English
First language
Chinese
Basic
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