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Mark Khor

Bis 2024, Manager Digital Analytics, Fonterra
Ratingen, Deutschland

Fähigkeiten und Kenntnisse

Project Management
Consulting
Marketing
Data Analysis
Data governance
Digital analytics
Google Analytics
Consumer behaviour
Analytics
Technology
Product Manager
Stakeholder Management
Digital Strategy
SQL
Workshops
Javascript
CRM
Customer Experience
UI/UX
Media Data
Marketing Analytics
GTM
Google Marketing Platform
SEO
Google Analytics 360
Communication skills
Team work
Analytical skills
Leadership skills
hands-on mentality
Strategic mindset
Creativity
Social Listening

Werdegang

Berufserfahrung von Mark Khor

  • 6 Jahre, Nov. 2018 - Okt. 2024

    Manager Digital Analytics

    Fonterra

    - Led digital analytics maturity initiatives, building frameworks and strategies for data collection, processes, and infrastructure. - Developed a data governance framework for managing multi-million dollar global data subscriptions, including payment and renewal processes. - Led discovery of $750k in data and platform investment consolidation. - Spearheaded GA360 implementation across 5 brands and markets in APAC, supporting technical setup and analytics scaling.

  • 1 Jahr und 1 Monat, Nov. 2017 - Nov. 2018

    Digital Analyst

    Yellow New Zealand

    - Sole digital analytics expert, analyzing customer behavior and user interactions to produce actionable insights. - Automated reporting for 100k+ customers, enhancing data accessibility and decision-making.

  • 1 Jahr und 4 Monate, Aug. 2016 - Nov. 2017

    Digital Analyst

    Gladeye

    - Provided SEO, digital, and analytics consulting for high-profile clients across diverse industries. - Delivered solutions in data engineering, governance, A/B testing, and conversion rate optimization (CRO).

  • 5 Jahre und 6 Monate, Feb. 2011 - Juli 2016

    Digital & Analytics, Marketing Executive

    PwC New Zealand

    Managed all aspects of digital marketing services, including website management, SEO, analytics, social media, EDMs, and Google Ads.

Ausbildung von Mark Khor

  • 2014 - 2014

    Certificate In Digital Marketing

    Marketing Association

  • 2009 - 2013

    Masters In Information Studies (Mis), Library Studies

    Victoria University Of Wellington

  • 2001 - 2005

    Bachelor Of Arts

    University Of Auckland

Sprachen

  • Englisch

    Muttersprache

  • Chinesisch

    Grundlagen

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