Markus Böttger

Built and led global Customer Experience IT: nearly 40 people across three teams, with application, operations and budget responsibility. • Contributed to #joinIT: strategy, architecture, organization, governance and processes. • Strategic IT Business Partner for end-to-end processes; e-commerce, PIM, CMS, CPQ, CRM and SAP SD/CS. • Built and reorganized global teams; recruited around half the function. • Initiated CIAM, secured funding and advanced implementation.

Led the IT workstream of Häfele’s global CRM transformation. • Established governance; led project management with overall budget responsibility for the Salesforce project. • Brought in a new implementation partner and built the CRM IT team with the CIO and team leader. • Led Salesforce Sales Cloud IT delivery across 30+ markets, replacing local CRM systems and introducing CRM where none existed. • Built the delivery foundation for customer activities, opportunities and quotation follow-up.

Led CRM & Modern Workplace; CEO/CFO reporting, five direct reports. Functional lead: ~20 CRM managers, 200 key users and global M365 network. • OneCRM: sales, service and e-commerce at Dürr Systems; replaced Dynamics CRM and SAP Hybris (previously introduced by me). Salesforce webshop also rolled out at HOMAG. • Sales harmonization, OneDürrGroup governance; Lead-to-Cash across CRM/ERP/CPQ. • Built Modern Workplace: M365, Teams, intranet, training and change.

Appointed Managing Director of LOXEO GmbH alongside my role at Dürr AG, with budget and financial result responsibility. • Worked with the executive steering committee on the business model and commercial concept for a digital marketplace for industrial software and related services. • Contributed to product and pricing strategy for Dürr’s software portfolio. • Served on the commercial board of ADAMOS GmbH.

Restructured Microsoft Dynamics CRM and its operating model, with a CEO-backed mandate. • Defined and implemented global CRM requirements and process standards. • Embedded CRM in sales management; trained leaders up to C-level and built a global CRM/key-user community. • Led SAP-based installed-base documentation and Digital Asset Management. • Took over advanced Customer Excellence program, completed final country rollouts and transitioned it into operations.

Designed and managed IT projects in CRM, SharePoint, Office 365 and Azure, leading project teams. Consulted clients, planned and delivered workshops and training, and supported the sales team during the presales phase. Contributed to the company’s strategic development with responsibility for the consulting business.

Started in a student role in marketing, continuing with responsibilities in website management, campaigns, trade fairs and marketing materials. Provided support in internal and customer projects.

Marketing, Architecture of Business Information Systems, Information Systems for Service Industry and Service Engineering; Title of master thesis: Development of a procedure model for the qualification of sales software for the hybrid operation of on-premise software and SaaS in SMEs.

Title of the diploma thesis: Requirement analysis, conception and prototypical implementation of a wiki for project management in a medium-sized software company