Markus Egerter

Successfully contributed to bringing HERE Mapmaking from its initial minimum viable product (MVP) stage to a full beta release. Ensured consistency and usability across web products through leading the design system for web based applications. Served as Design Lead for an indoor mapping solution. Pioneered a Smart Office solution. Leading and mentoring of junior- and midlevel designer

Developed a strategic product vision for enhanced urban mobility, culminating in a company-wide demonstration. - Created concepts and designs for innovative features like "Nearby" and a Get Your Guide integration within the HERE WeGo app and web experience. - Contributed to the monetization work stream, exploring revenue generation opportunities.

Icon incar is the worlds first and only design studio which focuses solely on automotive interface concepts and design. As part of Iconmobile group, icon incar has all necessary tools to be prepared for a truely mobile future. Worked on diverse projects, including the development of a digital HMI for a high-performance sports car and a comprehensive redesign of an infotainment system.

Served as the design team lead for O2, leading both internal and external designers. Worked with renowned brands like Audi, McDonald's, and L'Oréal. Provided art direction for interactive, mobile, and motion design projects, shaping the visual identity and user experience.

As the founder of a design studio focusing on digital experiences, I executed Webdesign and Corporate Identity projects for clients rooted in Berlin's creative & film industry.

Served as the design team lead for O2, leading both internal and external designers. Worked with renowned brands like Audi, McDonald's, and L'Oréal. Provided Art Direction for interactive, mobile, and motion design projects, shaping the visual identity and user experience.

Developed award-winning projects in interaction design, online marketing, motion design, and spatial communication for Deutsche Telekom. Directed video and photo shoots for impactful campaigns. Led design teams of up to 5 people.

Designed and developed award winning digital media solutions for websites and spatial communication projects. Highlights: Skyarena, Frankfurt - Large format projections on the Frankfurt skyline during the 2006 World Cup. For 30 minutes this piece of theatre took place over the roofs of Frankfurt and became a shared experience for around 500,000 visitors.