Markus Egerter

-Led design for a private mapping solution for logistics clients, aligning user needs with business goals. Launched beta on time with strong internal feedback and ongoing use as demo tool. -Directed UX for Identity & Access Management on the HERE Platform, enabling secure enterprise continuity and protecting 7-figure revenue. -Evolved HERE’s design system-from grassroots to leading the mature Web Library. Delivered components and specs used in 40+ enterprise apps-boosting UX consistency and speed.

-Defined and communicated a long-term product vision for urban mobility within the HERE WeGo ecosystem (15M MAUs, 600M+ monthly searches), aligning design, product, and engineering around a shared UX and growth strategy. -Led UX strategy for core features and HERE WeGo integrations across web and app, supporting 50M+ route creations per month. -Partnered with Growth to explore monetization; initiated in-app ads strategy yielding €12K/month in early testing, laying groundwork for future revenue.

-Led cross-functional design teams on multiple automotive HMI projects, including a digital interface for a high-performance sports car and a full infotainment system redesign. Introduced agile methods, and UX workshops to streamline workflows and improve team output and communication. -Created and presented motion design prototypes for advanced in-car infotainment, enabling clearer client communication, faster approvals, and reduced production workload through standardized visual and motion frameworks.

-Led Art Direction for o2’s multi-year digital transformation, delivering 20+ projects incl. full portal redesign. Directed UX/Motion Designers, built a scalable style guide, and ran strategic workshops—resulting in lead agency status, revenue growth, and improved Psyma brand scores. -Led the responsive relaunch of maxdome and Maggi’s platforms, heading UX and creating modular design systems and templates in agile Scrum setups—ensuring consistent cross-device experiences.

As the founder of a design studio focusing on digital experiences, I executed Webdesign and Corporate Identity projects for clients rooted in Berlin's creative & film industry.

Served as the design team lead for O2, leading both internal and external designers. Worked with renowned brands like Audi, McDonald's, and L'Oréal. Provided Art Direction for interactive, mobile, and motion design projects, shaping the visual identity and user experience.

Developed award-winning projects in interaction design, online marketing, motion design, and spatial communication for Deutsche Telekom. Directed video and photo shoots for impactful campaigns. Led design teams of up to 5 people.

Designed and developed award winning digital media solutions for websites and spatial communication projects. Highlights: Skyarena, Frankfurt - Large format projections on the Frankfurt skyline during the 2006 World Cup. For 30 minutes this piece of theatre took place over the roofs of Frankfurt and became a shared experience for around 500,000 visitors.