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Markus Zensen

Angestellt, Director Customer Retention, auxmoney
Düsseldorf, Germany

Skills

Full funnel marketing
Strategisches Marketing
Online und Offline Marketing Channels
Strategische Marketingplanung
Performance Marketing
Online Marketing
Mediaplanung
Abteilungsleitung
Teamleitung
Customer Loyalty Management
Dialogmarketing
Brand Marketing Channel Management
Marketing Automation
Digitale Transformation
Agile
Customer Relationship Management
Database Marketing
Bonusprogramme
Transformationsprogramm
Online Aboshop
Retail Shop
Data Management
Projektmanagement
E-Mail Marketing
Mobile Push Marketing
Business Analysis
Prozessmodellierung
Geschäftsprozesse
Organisationsprozesse
Telekommunikation
Travel Industry
OTA
Handel
Transportation
E-Business
High Tech
Beratung
Consulting
CRM-Systeme
E-Mail-Marketing
Social Media Advertising
Search engine marketing
Affiliate Marketing
Customer Experience Management
Inhouse Consulting
Kunden Service
Management
Führungskompetenz
Operationalisierung strategischer Initiativen
UX

Timeline

Professional experience for Markus Zensen

  • Current 1 year and 7 months, since Feb 2025

    Director Customer Retention

    auxmoney

    Verantwortlich für repeat business mit Fokus auf Customer Lifecycle Marketing.

  • 2 years and 1 month, Apr 2022 - Apr 2024

    Group Head Brand Media

    The Stepstone Group EMEA

    Direct Report des CMOs und Teil des EMEA Marketing Leadership Teams. Verantwortlich für das EMEA Paid Brand Marketing (v.a. Youtube, Social Media und TV): Kanalstrategie sowie Steuerung Agentur, Kanal-Teams, Kreation und Analytics. Content- und Kanalmanagement für organisches Social Media, Deutschland.

  • 3 years and 5 months, Nov 2018 - Mar 2022

    Abteilungsleitung Customer Experience Management - Rheinische Post Medien GmbH

    Rheinische Post Mediengruppe

    Online Performance Marketing (Adwords, Partnerships/ Affiliate, Paid Social Media, Display, Email) für Digital- & Print-Abos, Abo- & Retail eShops (v.a. Conversion-Optimierung/UX), Marketing Automation, Kundenbindung, Kundenservice-Prozesse

  • 2 years and 6 months, May 2016 - Oct 2018

    Head of CRM

    HRS - Das Hotelportal

    Teamleitung Marketing Automation, Database Marketing, Email Marketing, Mobile Push Marketing

  • 7 years, May 2009 - Apr 2016

    Senior Managing Consultant CRM, Teamleitung "Business Consulting CRM"

    NTT DATA DACH

    CRM Initiativen, Beratung und Projektmanagement v.a. im Telekommunikationsumfeld

  • 4 years and 9 months, Jul 2004 - Mar 2009

    Inhouse Consulting, Product Owner, Projektmanager

    PAYBACK GROUP

    PAYBACK-Programm und bahn.comfort / bahn.bonus (bei Loyalty Partner Solutions GmbH, Teil der PAYBACK Gruppe)

  • 3 years and 2 months, Apr 2001 - May 2004

    Consultant

    Accenture

Educational background for Markus Zensen

  • 8 months, Oct 1999 - May 2000

    Electrical Engineering

    University of Southampton

    Telecommunications

  • 6 years and 5 months, Sep 1994 - Jan 2001

    Elektrotechnik

    RWTH Aachen

    Nachrichtentechnik

Languages

  • German

  • English

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