Al Bryant

Selbstständig, Creative Strategist / Strategic Planner, Freelancer
Berlin, Germany

Fähigkeiten und Kenntnisse

German & EMEA Working Experience
Creative & Strategic Planning
Consumer Insights
Consumer-centric Communication Strategy
Online/Offline
Content Marketing
360° Integrated Communication
Brand Evolution
Brand Transformation
Target Audience Activation
Customer-Journey Optimisation
Automotive
Telecommunications
Consumer Electronics
FMCG
Global/Regional/Local Brand Leadership
C-Level Stakeholder Management
Workshop Leadership
Research Leadership
B2C & B2B
Troubleshooting

Werdegang

Berufserfahrung von Al Bryant

  • Current 12 years and 2 months, since Apr 2014

    Creative Strategist / Strategic Planner

    Freelancer

  • 2 years and 10 months, Jun 2011 - Mar 2014

    Head of Strategic Planning: Berlin, München, Frankfurt

    McCann Erickson

    Clients: Sony XPERIA Smartphones, car2go (carsharing from Daimler), Healthcare, Siemens Infrastructue & City, MasterCard, Verlag, International Hotel Group, Bayern1 (radio station), Various successfully won NB Pitches Internal and external workhops: Brand Archetecture, Brand Archetypes, Briefings, Brand Vision, Social Media, Trend Scouting

  • 3 years, Jul 2008 - Jun 2011

    International Strategic Planner

    Grey Worldwide / Freelance

    Workshops:Brand Archetecture, Brand Archetypes, Briefings, etc. Various NB projects with a focus on CEE (automotive, telecommunications, and lifestyle clients)

  • 7 years and 3 months, Nov 2000 - Jan 2008

    International Trouble Shooter CEE

    Grey Worldwide

    International Trouble Shooter (Strategic Planning/Client Service) in Berlin, CZ, HR, RU, TR, HU with a focus on automotive and telecomunication clients - as well as NB developmernt, agency restructioning and re-positioning. Clients included: Vodafone, Nokia, Mercedes-Benz.

  • 3 years and 10 months, Oct 1996 - Jul 2000

    Management Supervisor

    JWT

    Kellogg´s / Adult portfolio and Promotions Restructuring of the Kellogg´s team Special projects: Jaguar and Mazda

  • 5 years and 9 months, Jan 1991 - Sep 1996

    Account Director

    DMB&D Werbeagentur

    Clients: Mars Confectionery / Mars, Bounty, Twix, Milky Way, NPD DAK Health Insurance

Ausbildung von Al Bryant

  • 1987 - 1989

    Master of International Business Studies / Major International Marketing

    University of South Carolina

    International Marketing International Public Relations International Advertising International Consulting

Sprachen

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    C1 (Fließend)

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