Iryna Kuksa

Market research and trends exploration, company positioning refinement, new market niches exploration Skills: Project Management · Strategy Consulting · Analytical Skills · Resource Planning · Thinking Skills · Problem Solving · Small Business Development · Client Focus · Briefing · Client Presentation · Business Development · Organizational Capabilities · Reporting · English · Marketing

Continuing education: Strategy and Planning, Digital Marketing Institute (https://digitalmarketinginstitute.com/) May 2024 - July 2024 Digital Strategy, IBM and Darden University March 2024 - June 2024 Project Management Certification, Google January 2024- July 2024 Key Technologies for Business: Cloud Computing, Artificial Intelligence, Data Science (IBM) Januar 2024- April 2024 German language course February 2023 - December 2023

• Customer database processing with a focus on market and lead segmentation • Lead generation and outbound marketing (cold calling: emails and LinkedIn messages, as well as processing CRM workflows) • Written and verbal communication, as well as preparing for pre-sales (including online discovery calls) Client's geography: USA, Canada, EU.

• Business model design and implementation • Strategic planning, financial planning, and control • Brand identity, graphic design, and advertising design development • Project management of digitization through automation of business processes and financial control using Google Sheets • business processes standardization, HR instructions and service standards documentation creation Clients: OW: Transporeon (Controlpay) Germany, Unilever, Wix KWI: clients from OBSE, UN, embassies, GIZ (Germany)

• Development of corporate identities, including logos, typography, and brand guidelines, ensuring visual consistency across all platforms and communication channels • Independent management of projects from concept to implementation to delivery • Team leadership (designers), production, and management of contractors • Customer service and sales Clients: Pioneer Energy Services (USA), Dove, Libresse (Procter & Gamble Ukraine), Widex (Denmark-Ukraine), Harley Davidson Ukraine

• Independent management of projects from concept to implementation and delivery • Team leadership (designers), production, and contractor management • Customer service and sales Clients: Pioneer Energy Services (USA), Widex (Denmark-Ukraine), comments.ua

• Development of corporate identities, including logos, typography, and brand guidelines, ensuring visual consistency across all platforms and communication channels • Independent management of projects from concept to implementation to delivery • Customer service and sales Clients: Pioneer Energy Services (USA), Dove, Libresse (Proctor&Gamble), Knauf Insulation (Germany-Ukraine), Cheminova (Denmark-Ukraine), Pioneer (USA), Monsanto (USA), Widex (Denmark), Prostokvashino (Danone), FitCurves (USA-Ukraine)

https://www.wbstraining.de/

160 hours