Marta Komanska

• Nurturing and growing market shares for portfolio of brands: Playboy, Cosmopolitan, Harper's Bazaar, Esquire, CKM, Joy, HotModa, Shape, Ach! Na zdrowie and online services (branded and horizontal), • Leading 5 project specialists. • Developing brands positioning, monitor, review to reflect market dynamics and consumer trends, which led to increased numbers of copies sold and broaden use of social influencers marketing. • Redesigned marketing spends structure that reduced 75% of marketing budget.

• Was pivotal in the formation and preparation of 3-years global marketing programs & CI for the European Region. • Designed, coordinated and produced conferences for thousand of the European Region Distributors. • Introduced communication platforms that have increased recruitment of distribution partner by a very considerable number resulting in average growth of 20% in 10 key countries.

• Maximized brands' communication activities and effectiveness of campaigns, ensuring that global strategy is adhered to.

• Created and launched a new modern fashion jewellery brand MartaCabo, named “one of the leading brands on the market” by the Elle Magazine in 2009. Production, business development, media relations, events, PR, barter cooperation. Managed operations and expanded the distribution network from 2 to over 60 POS in Poland, the Netherlands, Belgium.

• Budget management of over 10 mio Euro. • Exceeded all brand’s KPIs , among them brand awareness and first purchase intentions. • Agencies' management and control for continuous improvement of marketing measures. • Actively supported sales through regular events in cooperation with sales and customer care departments. • Successfully completed the process of integration of the Orange Brand into the Slovak market.

• Achieved over 20% YTY growth in sales through targeted consumer and wholesaler promotions. Reduced general marketing costs by 20% by introducing merchandising standards across 5 countries.

• Invented and applied holograms as a trademark protection means to reduce the grey market for cosmetics in Eastern European countries by 20% • Managed European production of marketing and merchandising tools.