Martha Chigumbu

• Managed support backlog and project tasks using collaboration tools like Confluence and JIRA. • The bridge between technical and business audiences during solution development. • Enabled cloud integration technologies across all Salesforce clouds, ensuring seamless operations. • Developed and executed agile work plans to meet project deadlines and milestones.

• Managed optimization of Salesforce-based e-commerce and ERP-related workflows supporting EMEA operations • Delivered process automation and reporting improvements through Power BI dashboards, custom workflows, and KPI tracking, increasing operational transparency and efficiency. • Partnered with IT, sales, and business stakeholders to align functional requirements with system capabilities and long-term scalability.

• Led global CRM rollouts across 23+ countries, ensuring governance, compliance, and consistent solution design. • Designed and implemented CRM process improvements that increased operational efficiency by ~20% across sales and marketing functions. • Collaborated with IT, marketing, and sales teams to automate workflows and enable data-driven customer insights. • Managed release planning, validation testing, and system quality assurance to ensure platform stability and regulatory compliance.

• Provided first and second level technical support through Change Requests, ensuring user satisfaction. • Led global roll-out projects for Salesforce CRM onboarding, establishing role and profile standards. • Maintained and configured the Salesforce CRM Platform for Zeiss Vision, customizing it for various country requirements.

Supporting the E-Business team in all phases of market research projects - from study design, organisation, conception, evaluation and analysis to the preparation of presentation documents and reports. Responsible for international market research projects, both quantitative and qualitative aspects, for clients in the automotive industry.

Carrying out surveys of households, individuals and private companies. Involved in working closely with clients and keeping hands-on with the projects.Accurately recording information on computer databases and investigating and documenting key data and information at the request of senior researchers.

Business, IT