Martina Asara

I deal with conceptualising and visualisation. I represent ideas and moods in graphics. I’ve an architect’s cast of mind: I’m determined and precise and it’s very important to me to return the conceptual requests in the aesthetical results. The good design begins with the research (context overview and phenomenon’ study) and goes on with coherence (each idea fits with just one sign). I work on various media: from paper flyers, posters, books to digital publications, websites.

I dealt with communications strategy of international high-quality concept designs (various functions, and sizes). I've entirely developed digital or paper presentations: artistic direction based on focused research and data analysis. I conceived an appealing storytelling and I edited the graphics (infographics, 3D schemes, moodboards). I had the chance to work at events’ branding. When I resigned, my employer expressed his consideration for me and my work in a great reference letter.

“Living in Community. Intervention strategies in spontaneous urban systems: Babilonia and Chapeu Mangueira in Rio de Janeiro” Marco Casamonti, Massimiliano Giberti, published by Forma Edizioni, Poggibonsi, Florence, 2012 I had a key role in this job, I cooperated with the authors to establish the book’ structure. I led the workgroup in conceiving and representing the ideas and I managed the workflow. I also dealt with the general aesthetic of the book.

I took part at the Ministerial Program “Spread Museum”, regarding the valorisation of Italian archaeological heritage through territorial investment plans and infrastructures settlement. I was Tutor at the resulting national workshop for the last-year students at the Archaeological Site of Luni (La Spezia), promoted by professors Architects Franz Prati, Massimiliano Giberti and Alessandro Valenti.

“Archeonet, archaeology | tourism | landscape” Massimiliano Giberti, Alessandro Valenti, published by 22publishing, Milan, 2012 I collaborated at the chapter “Liguria, Spread Museum planning”. I analysed two study cases, I edited the territorial presentation charts, regarding the territorial systems, the landmarks, the tourism typologies and the tourists flows.

Tishi’s Farm is an African family run Agritourism, conceived by Alessandro Chelo and his Kenyan wife Florence. I designed their country house, inaugurate in August 2008, and the next year. In 2010, I consulted for the guests houses’ design. They’re built by local contractor with authentic African technologies.