Martina Georgieva

Results-driven marketing professional driving strategic marketing initiatives with a focus on promotional activities, campaigns, and market engagement within the Fast-Moving Consumer Goods (FMCG) and Fashion sector.

Spearheaded evaluation and optimization of marketing and pricing strategies, contributing to improved overall company performance. Developed and executed outbound and inbound marketing activities, showcasing expertise in content development, SEO optimization, and performance marketing. Managed keyword research, SEA optimizations, and analyses, leveraging tools such as Google Analytics, Data Studio, Meta Business, and Google Ads.

Evaluated and optimized marketing and pricing strategies, enhancing overall service and product performance. Led a team of 3 marketers and copywriters, setting KPIs and coordinating strategies across departments. Coordinated marketing efforts with sales, finance, and tech departments, ensuring a cohesive approach. Promoted the company at trade shows and major industry events, contributing to increased brand visibility.

Crafted a long-term marketing strategy, enhancing growth marketing, brand awareness and reputation. Created compelling content showcasing expertise in e-commerce and product solutions. Conducted market research and implemented agile methodologies for efficient project management. Coordinated brand awareness efforts with design and front-end professionals. Managed social media profiles and executed strategic campaigns using Google Ads, Facebook Ads, and LinkedIn Ads.