Mag. Martina Grabner

Global Marketing Strategy for metallurgical services Streamline the marketing activities with the global service units

Managing Marketing & Commercial development of the Brau Union’s Premium Beer Portfolio (lead by Heineken, enhanced by Desperados & Sol); increasing the profitability of the Portfolio. Lead & Mentor the junior BM. Designated I&D Ambassador, pioneering the integration of the I&D aspect in the Brand Communication, with a focus in Inclusive advertising & positive people portrayal. Making the brand more inclusive, only if they are credible.

On top of my position, I am proud to be a designated I&D Ambassador, an I&D activist and member of I&D Community, promoting Inclusivity internally-within the Company and externally-through our brands.

Managing Marketing & Business development of the Cider Portfolio of Brau Union. Shape the emerging Hard Seltzer Category in Austria with launching the Pure Pirana Brand. Achievement: We launched Pure Pirana as 5th player in Austria; after 3 months Pure Pirana became no.1 in Hard Seltzer Offtrade, and kept the leader position till end of year (ACN Report; Nov21). Strenghtened the no1 position of the Brau Union Cider Portfolio and increased its profitability. Specialty: Brands& Category Acceleration

Managing Marketing & Business development of Category/ Portfolio of Brands; Brand positioning, creation & implementation of Brand/Communication Strategy. Specialties: Acceleration Strategy for boosting the Volume & equity performance of the Brands.

Strategic Managment, Financial Management, Information Technology, Macroeconomics