Martina Horvath

Function: Product Researcher and statistical consultant Areas of responsibility: - Conduction of statistic and questionnaire construction courses for the whole Product Research Center - Driving consumer centric product development from creation to launch - Understand and define the category drivers and inject the knowledge into product development - Master and create the appropriate research designs and tools for optimum product development - Flexible and motivated which ensures a fast adaption to c

Methoden der empirischen Sozialforschung Soziologie Sozialpsychologie Arbeits & Organisationspsychologie