
Martine Ayer
Skills
Timeline
Professional experience for Martine Ayer
- Current 10 years and 11 months, since Jun 2014
Mkt & Com - Beweglich innerhalb der Kulturvielfalt der Schweiz
M.Ayer Marketing & Communication
- Marketing & Multichannel Kommunikationsstrategie - Schweizer Marktkenntnisse und starke Vernetzung - Public relations: Pressearbeit, Verfassen von Pressemitteilungen, Netzwerk mit Medien - Digital Marketing: Strategieberatung, Social Media Content, Instagramers Campaign - Project management - Sponsoring und Partnerschaften - Multisprachig: Französisch, Deutsch, Italienisch und Englisch
- 1 year and 10 months, Apr 2012 - Jan 2014
Head of Marketing
Hamilton International Ltd, Member of Swatch Group
- Running the global Marketing and Communication strategy - Managing the International Marketing department (5 persons) - Member of the management team - Managing operational aspects of the marketing department, including planning, budgeting, analysis and reporting
- 4 years and 1 month, Mar 2008 - Mar 2012
International Public Relations Manager
Hamilton International Ltd, Member of Swatch Group
- Defining the global PR strategy - Initiating and implementing PR outputs, including information for the press, organizing product presentations and shootings, compiling and distributing e-newsletters - Networking with International and Swiss media as Hamilton’s Corporate Spokesperson, editing reports and monitoring press clippings - Organizing international and local events - Producing and editing of websites in terms of structure and content
- 1 year and 9 months, Jun 2006 - Feb 2008
Project Manager
Sopexa Paris
- Managing key accounts to increase awareness of the French products on the Swiss market - Developing, presenting and implementing a range of marketing activities for the clients - Building a strong network of Swiss distributors and importers - Organizing events such - Administering the financial operations through defining the marketing budget, controlling costs and invoicing clients
- 2 years and 5 months, Jan 2004 - May 2006Compass Group (Schweiz) AG
Marketing & Communication Manager
- Creating concept of restaurants and managing the projects until restaurant opening; training the restaurant managers about the different marketing tools (corporate identity, promotions) - Developing a schooling nutritional program - Editing corporate documentation and marketing outputs, including leading the in-house magazine - Maintaining a strong relationship and coordinating marketing strategies between company branches - Organizing events and sponsoring community activities
- 2 years and 5 months, Aug 2001 - Dec 2003Compass Group (Schweiz) AG
Marketing & Communication Assistant
Educational background for Martine Ayer
- 6 months, Jan 2007 - Jun 2007
Wine & Spirit Education Trust
Académie du vin, Zürich
- 3 years and 10 months, Oct 1997 - Jul 2001
Communication sciences & Mass Media
Università della Svizzera Italiana
- 3 years and 10 months, Oct 1997 - Jul 2001
Communication sciences
University of Svizzera Italiana Lugano
Languages
English
Fluent
German
Fluent
French
First language
Italian
Fluent
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