Basic

Martine Ayer

Owner, Brand Activator für die Westschweiz, M.Ayer Marketing & Communication

Zürich, Switzerland

Skills

Marketing
Communication
Project Management
Branding
Corporate Communications
Public Relations
Digital Marketing
Trade Marketing
Sponsoring
Eventorganisation
Social Media Marketing
Text editing

Timeline

Professional experience for Martine Ayer

  • Current , since Jun 2014

    Brand Activator für die Westschweiz

    M.Ayer Marketing & Communication

    - Marketing & Communication: Strategieberatung - Public relations: Media networking, Pressemitteilung sowie Unternehmenspublikationen erarbeiten - Digital Marketing: Strategieberatung, Inhalt erarbeiten, Schlüsselwörter definieren - Project management - Sponsoring: product placement - Multisprachig: Französisch, Italienisch, Deutsch und Englisch

  • 1 year and 10 months, Apr 2012 - Jan 2014

    Head of Marketing

    Hamilton International Ltd, Member of Swatch Group

    - Running the global Marketing and Communication strategy - Managing the International Marketing department (5 persons) - Member of the management team - Managing operational aspects of the marketing department, including planning, budgeting, analysis and reporting

  • 4 years and 1 month, Mar 2008 - Mar 2012

    International Public Relations Manager

    Hamilton International Ltd, Member of Swatch Group

    - Defining the global PR strategy - Initiating and implementing PR outputs, including information for the press, organizing product presentations and shootings, compiling and distributing e-newsletters - Networking with International and Swiss media as Hamilton’s Corporate Spokesperson, editing reports and monitoring press clippings - Organizing international and local events - Producing and editing of websites in terms of structure and content

  • 1 year and 9 months, Jun 2006 - Feb 2008

    Project Manager

    Sopexa Paris

    - Managing key accounts to increase awareness of the French products on the Swiss market - Developing, presenting and implementing a range of marketing activities for the clients - Building a strong network of Swiss distributors and importers - Organizing events such - Administering the financial operations through defining the marketing budget, controlling costs and invoicing clients

  • 2 years and 5 months, Jan 2004 - May 2006

    Marketing & Communication Manager

    Compass Group (Schweiz) AG

    - Creating concept of restaurants and managing the projects until restaurant opening; training the restaurant managers about the different marketing tools (corporate identity, promotions) - Developing a schooling nutritional program - Editing corporate documentation and marketing outputs, including leading the in-house magazine - Maintaining a strong relationship and coordinating marketing strategies between company branches - Organizing events and sponsoring community activities

  • 2 years and 5 months, Aug 2001 - Dec 2003

    Marketing & Communication Assistant

    Compass Group (Schweiz) AG

Educational background for Martine Ayer

  • 3 years and 10 months, Oct 1997 - Jul 2001

    Communication sciences

    University of Svizzera Italiana Lugano

Languages

  • English

    Fluent

  • German

    Fluent

  • French

    First language

  • Italian

    Fluent

Wants

New mandates in Marketing & Communication
Share practice with other Consultants

Interests

Skiing
hiking
biking
Art
design
Travelling to remote areas
Music concerts

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