
Titik Rusmiati
Skills
Timeline
Professional experience for Titik Rusmiati
- Current 2 years and 11 months, since Jul 2023
Marketing Consultant (Part time)
Sweet Shabrina
Sweet Shabrina is an eco-friendly fashion brand specializing in ecoprint techniques using natural dyes. - Led the GTM strategy for expansion into the Japanese market, strengthening brand presence and increasing product visibility. - Optimized social media strategy, resulting in a 200% revenue increase through targeted digital campaigns. - Conducted market research to refine buyer personas and improve product–market fit, leading to 75% of monthly revenue driven by new customer acquisition.
- 9 months, Aug 2024 - Apr 2025
Marketing Manager
Aracor AI
Aracor AI is a legal tech company providing an AI-powered B2B SaaS platform for legal professionals. - Executed GTM strategy and market research, supporting a $4.5M fundraising round. Managed $100K marketing budget, optimizing Google, LinkedIn, and Meta Ads to increase leads 400%. - Improved SEO and website performance, increasing organic traffic by 40%. - Created content, lead magnets, and email campaigns, boosting social media engagement 1,300%.
- 1 year, Sep 2023 - Aug 2024
Marketing Manager
Otto ID Solutions
Otto ID Solutions provides RFID technology solutions tailored for the healthcare industry. - Launched GTM strategy for RFID hardware, increasing website traffic 30% and qualified leads 25%. - Revamped SEO and social media, boosting engagement 1,000% and LinkedIn followers 200%. - Implemented content calendar and lead magnet strategy (e.g., case studies, white papers), which boosted newsletter subscriptions by 180%. - Managed end-to-end event logistics and content for tradeshows.
- 4 years and 4 months, Mar 2019 - Jun 2023
Chief Marketing Officer (CMO)
Femalepreneur.id
Femalepreneur.id is an EdTech platform empowering women-led small and medium enterprises. - Designed GTM strategies for B2B and B2G partnerships, generating IDR 3.2B revenue. - Launched a digital learning platform, educating 10,000+ women entrepreneurs across 20+ regions. - Built a 60,000+ member community and led campaigns that increased platform users 300%. - Directed social media and influencer programs, improving organic reach 150%. - Created 138+ learning materials including video modules, & workbooks.
Languages
Indonesian
C2 (Expert / native speaker)
English
C1 (Fluent)
German
A1-A2 (Basic)
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