Titik Rusmiati

Angestellt, Marketing Consultant (Part time), Sweet Shabrina
Frankfurt am Main, Germany

Skills

Social Media Marketing
Social Media
Marketing
Marketing management
Marketing Communications
Content marketing
Strategic marketing
English Language
Copywriting
Newsletter
Instagram
TikTok
Campaign Management
Marketing Planning
Facebook Marketing
Google Analytics
SEA
SEO
Video
Content
Wordpress
Events
SEM
Public relations
Branding
Performance marketing
E-Mail Marketing
Internet Marketing
Content management
Direct Marketing
MS Office
Community Management

Timeline

Professional experience for Titik Rusmiati

  • Current 2 years and 11 months, since Jul 2023

    Marketing Consultant (Part time)

    Sweet Shabrina

    Sweet Shabrina is an eco-friendly fashion brand specializing in ecoprint techniques using natural dyes. - Led the GTM strategy for expansion into the Japanese market, strengthening brand presence and increasing product visibility. - Optimized social media strategy, resulting in a 200% revenue increase through targeted digital campaigns. - Conducted market research to refine buyer personas and improve product–market fit, leading to 75% of monthly revenue driven by new customer acquisition.

  • 9 months, Aug 2024 - Apr 2025

    Marketing Manager

    Aracor AI

    Aracor AI is a legal tech company providing an AI-powered B2B SaaS platform for legal professionals. - Executed GTM strategy and market research, supporting a $4.5M fundraising round. Managed $100K marketing budget, optimizing Google, LinkedIn, and Meta Ads to increase leads 400%. - Improved SEO and website performance, increasing organic traffic by 40%. - Created content, lead magnets, and email campaigns, boosting social media engagement 1,300%.

  • 1 year, Sep 2023 - Aug 2024

    Marketing Manager

    Otto ID Solutions

    Otto ID Solutions provides RFID technology solutions tailored for the healthcare industry. - Launched GTM strategy for RFID hardware, increasing website traffic 30% and qualified leads 25%. - Revamped SEO and social media, boosting engagement 1,000% and LinkedIn followers 200%. - Implemented content calendar and lead magnet strategy (e.g., case studies, white papers), which boosted newsletter subscriptions by 180%. - Managed end-to-end event logistics and content for tradeshows.

  • 4 years and 4 months, Mar 2019 - Jun 2023

    Chief Marketing Officer (CMO)

    Femalepreneur.id

    Femalepreneur.id is an EdTech platform empowering women-led small and medium enterprises. - Designed GTM strategies for B2B and B2G partnerships, generating IDR 3.2B revenue. - Launched a digital learning platform, educating 10,000+ women entrepreneurs across 20+ regions. - Built a 60,000+ member community and led campaigns that increased platform users 300%. - Directed social media and influencer programs, improving organic reach 150%. - Created 138+ learning materials including video modules, & workbooks.

Languages

  • Indonesian

    C2 (Expert / native speaker)

  • English

    C1 (Fluent)

  • German

    A1-A2 (Basic)

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