Basic

Mats Wappmann

Selbstständig, Consultant Marketing & Communications, Mats Wappmann Consulting

Zürich, Schweiz / Berlin, Deutschland

Skills

Marketing
Communications
Consulting
Beratung
Markenkommunikation
Markenführung
Projektleitung
Public Relations
Agenda Setting
Market Research
Strategie
Kreation
Konzeption
Evaluation
Business Development
Online Marketing
Digital Marketing
BTL Marketing
Event Marketing
Social Media
Social Media Marketing
Dialog Marketing
Marketing Cooperations
Media Cooperations
Social Engagement
Content Management
SEO/SEM
CRM
Sponsoring
Product Placement
Branded Entertainment
Branded Content
Endorsement
Testimonials
Promotions
PR
Öffentlichkeitsarbeit
Unternehmenskommunikation
Corporate Communications
Consumer Communications
Kommunikationskonzepte
Kommunikationsstrategien
Redaktion
Akquise
Analytische Arbeitsweise
Networking
Teamplay
Zielstrebigkeit
Zuverlässigkeit

Timeline

Professional experience for Mats Wappmann

  • Current 2 years and 7 months, since Jan 2019

    Account Director

    Brand Affairs

    Brand Affairs is an independent agency specializing in Brand Strategy, Public Relations and Social Media. We stand for performance in joint concept development through to implementation. Our portfolio of long-term, cross-industry and trusted clients includes Harley-Davidson, Starbucks, Chiquita, Hirslanden Private Clinique, Unigestion Asset Management and many more national and international clients.

  • Current 10 years and 3 months, since May 2011

    Consultant Marketing & Communications

    Mats Wappmann Consulting

    Supporting companies in navigating media complexity through a reliable brand, reputation and communication management. – Credentials: Brand Affairs, Merck Group Switzerland, Markendienst, Webrepublic, Interbrand, Livit FM Services, Vögeli AG, Burger Holding AG, Saint-Gobain, Office World, Entrepreneur Lab, .companion, Magine TV, Unruly, M&C Saatchi PR, häberlein & mauerer, SONY, DIAGEO, Bertelsmann, Air New Zealand, Topshop/Topman, BMW Group, Pinterest, Ninja Tune, Myspace, MTV Networks/VIACOM, TV3, Tamedia

  • 8 months, May 2018 - Dec 2018

    Counselor

    Brand Affairs

    Brand Affairs is an independent agency specializing in Brand Strategy, Public Relations and Social Media. We stand for performance in joint concept development through to implementation. Our portfolio of long-term, cross-industry and trusted clients includes Harley-Davidson, Starbucks, Chiquita, Hirslanden Private Clinique, Unigestion Asset Management and many more national and international clients.

  • 2 years and 9 months, Dec 2011 - Aug 2014

    Director Public Relations, Consumer Marketing & Social Media

    häberlein & mauerer ag

    Director Public Relations, Consumer Marketing & Social Media

  • 3 years and 3 months, Feb 2008 - Apr 2011

    Director Communications & Public Relations

    MySpace Deutschland/Schweiz/Österreich, Fox Interactive Media Germany GmbH

    Public Relations, Corporate und Consumer Communications - Myspace Deutschland, Schweiz, Österreich

  • 1 year and 2 months, Nov 2006 - Dec 2007

    Head of Programming & Planning

    MTV Networks Germany GmbH, Berlin

    Programmplanung - TV Sender COMEDY CENTRAL

  • 1 year and 5 months, Jun 2005 - Oct 2006

    Head of Press / Pressesprecher

    MTV Networks GmbH & Co. OHG, Berlin

    Public Relations, Corporate und Consumer Communications - MTV Networks, TV-Sender MTV, VIVA, NICK und COMEDY CENTRAL

  • 3 years and 2 months, Apr 2002 - May 2005

    PR-Manager / Pressereferent

    MTV Networks GmbH & Co. OHG, München/Berlin

    Public Relations, Corporate und Consumer Communications - MTV Networks, TV-Sender MTV und VIVA

  • 2 years and 6 months, Sep 1999 - Feb 2002

    Editor Programming & Acquisitions / Redakteur Spielfilme

    TV3 AG, Schlieren/Zürich

    Programmplanung und -einkauf, Spielfilme/TV-Movies - TV-Sender TV3

Educational background for Mats Wappmann

  • 3 years and 10 months, Oct 1995 - Jul 1999

    Medienwissenschaften, Politologie, Anglistik

    Universität Bern

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

Wants

Unternehmen aus:
Medien
Digital
Web
Entertainment
Design
Kreation
Technologie

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