Matt Schwarz

Maintain strong, positive relationships with journalists. Initiate industry analyst interactions. Develop materials (press releases, product overviews, white papers, web copy, sales presentations, and proposal materials). Prepare executive spokespeople for media and analyst interactions. Provide counsel to executives regarding communication strategy and provide likely outcomes for recommended strategies as well as alternative decisions.

Established the communication policies and strategies for the company. This led to more than 50% growth in customer base year over year between 2007 and 2011. Led the company rebranding initiative by working closely with consultants and executive team on new name and logo. Reworked all the collateral and website copy to launch the company's new brand identity.

Managed projects to launch products, introduce new business initiatives, produce case studies, and develop news campaigns. Gave communication recommendations to client executives and communications directors on industry best practices. Prepared detailed annual communications plans and budgets for clients and prospective clients. Participated in and led new business pitches. Managed budgets and metrics for accounts/lines of business within accounts to ensure quality.

Public relations