Dr. Matteo Colamartino

As a marketing manager of a mid size company, I look after both strategic and operative marketing activities. Along with that I support the CEO on business intelligence and strategic planning activities

Setting up the marketing plan. Market analysis in terms of products, users, competitors and countries. Responsible for email marketing campaigns on regular basis (according to CRM parameters). Responsible for all ad hoc advertisment activities such as on line (PPC/PPM), on magazines, via social networks, on the radio, flyers, etc. Organisation and follow up of events to present the product (i.e. fairs) from merchandising to logistics aspects and PR. Price strategy definition in liaison with the price

Analysis of financial information of small and medium business customers in order to grant them credit lines, mortgages or other facilitations. The activity involved an active management of existing clients as well as business development. To follow up and support of the area manager's activities.

Funnel and forecast data analysis in order to work out quota setting for the upcoming fiscal year as well as to monitorise sales per business units and district. To support district managers following up complex deals that required some extra efforts (i.e. public sector or corporate customers).

Answering by phone or email to the associated questions regarding investments in accordance to what published on the organisation's magazine and to the main guidelines provided. Help was given as well with regard to banking (such as house mortgages, current accounts, credit/debit cards, etc.)

Answering questions to the associated regarding comparative tests run by the organisation on a wide range of goods (i.e. refrigerators, cars, mattress, a.s.o.). The service provided as well help in order to guide consumers choosing utilities providers (such as telephone companies, electricity, etc.)