Matthew Gil

Clients: Planet Fitness, Sant Joan de Déu, SOS Galgos

Clients: Jack Wolfskin, HORNBACH, Swisscom, Mediamarkt-Saturn

Clients: Danone, Kinder, Citroën

Copywriter for the East Division of Kernel, Spectrum Reach's in-house agency. Representing client needs large and small from Maine to Florida. Responsible for full brand campaigns that stretch across TV, digital, and social media, and driving a greater push for quality company-wide, via training and new standards.

Helped recharge agency’s creative efforts for automotive dealerships nationwide, working directly with Creative Director. Main responsibilities included writing scripts for TV and radio, as well as print and social for clients nationwide. Also brought on as specialist for new forms of media and automotive industry insights. Helped establish agency best practices for pre-roll and overhauled spec creative process for better workflow and increased buy-in.

Promoted from copywriter to lead team of five in writing copy for traditional, digital, and social outlets for automotive retail clients. Provide creative direction for video and graphic designs, assist with brandtailing, and improve agency-wide workflow. Established Spanish language creative for first time in company's history. Helped improve new business by 37%, including writing creative that landed Fortune 500 companies Sonic Automotive and Group 1 Automotive.

Leveling up my career skills at Miami Ad School Europe in Berlin. Focusing on Copywriting, Ideation, Art Direction, Video Production, Strategy, AI, and more.