Maureen Gitonga

Directed end-to-end integrated marketing campaigns for clients including Coca-Cola, ABSA, and Britam across healthcare, FMCG, and education verticals, managing campaign packages. Increased reach and engagement by 10% in the healthcare sector through targeted audience-based optimization. Managed 6 simultaneous client accounts, producing 20+ content assets monthly across LinkedIn, Instagram and the web. Built and maintained brand partnerships, sponsorships, and editorial calendars across several key verticals

-Grew YouTube, Instagram, and Facebook audiences significantly through audience-led content strategy across the shows I handled. -Secured brand sponsorships from Safaricom, Equity Bank, and Longhorn Publishers for an educational quiz show and back-to-school segment -Increased audience participation and engagement by 30%+ through data-driven campaigns using Meta Business Suite and YouTube Analytics

– Supported broadcast production of national TV programmes covering studio coordination, live broadcast operations, and post-production editing.

– Trained in digital publishing, scriptwriting, and editorial fact-checking; contributed audience-focused storytelling across digital and broadcast platforms.