Taisiia Zaparovana

Supported the global team of professional haircare brands with brand strategy development: brand positioning, future activation ideas, & NPD, while taking ownership of individual projects. Analyzed brand performance & sales data in SAP. Conducted competitor, market, & trend analyses. Supported sustainability initiatives, developed e-com asset concepts, contributed to website projects. Created onboarding & sales presentations. Developed asset overviews for new brand initiatives.

Supported strategic brand management for laundry additives (FMCG) across Europe Took ownership of key marketing tasks and independently managed small projects Contributed to innovation and relaunch initiatives, including new product and packaging concepts Analyzed consumer and market data using Power BI Collaborated with design, research, and advertising agencies to develop brand materials Managed project budgets Handled AW approvals & creative briefings Worked with internal Project Management System

Supported B2B marketing, communication & brand activation Produced digital content (Canva, CapCut, InShot) Assembled ENG & IT newsletters in Mailchimp Assisted with SMM for EU & ITA channels (FB & IG) Monitored trends & industry news Conducted competitor & market analyses Supported digital campaigns, SM strategies & NPI launches Developed content briefs with agencies Support for daily operations: presentations, meetings, photoshoots, purchase orders Assisted in updating marketing materials

GPA: 1.9