Mauricio Osorio

A public relations and marketing firm founded in 2019 that focuses on impact-driven services for B2B companies, private capital firms, healthtech and technology teams. Gale Strategies specializes in thought leadership, digital marketing, and investor relations, particularly at the intersection of manufacturing and digitized services

B2B eCommerce marketplace platform connecting 1,500+ manufacturers and distributors. • Built buyer acquisition and engagement programs for a B2B eCommerce marketplace, driving 25% YoY ARR growth • Executed multi-channel campaigns (SEM, email, retargeting, content) that reduced cost-per-acquisition by 64% • Created onboarding sequences, nurture campaigns, and conversion-focused content that achieved 93% customer retention

Global manufacturer ($364M revenue) with a B2B eCommerce platform and distributor marketplace serving 2,000+ buyers • Built and executed multi-channel buyer acquisition programs (SEO, SEM/Performance, content, email, paid social) and drove 2,400% traffic growth and 10X increase in qualified leads • Created 300+ blog posts, 160+ videos, and 25+ case studies to educate buyers and position Accuride as category leader • Developed distributor channel marketing programs that grew partner sales 20% year one

Established a modern SaaS digital marketing strategy and operations for enterprise B2B distribution and direct B2C/D2C sales for Phoenix/IOLO, a software and firmware company—full budget responsibility, driving strategy, and mentoring a team of 8. Areas of responsibility included North America and EMEA.

Full ownership of SAAS online sales in the Americas and APAC. Reporting to the Director of Marketing, managed 3 direct reports and two agencies with full budget responsibility for all programs • Performance Marketing • SAAS • Content Marketing • Account Based Marketing • SEO 
(Search Engine Optimization) • Analytics • eMail Marketing • Social Media Marketing • Shopping Cart Optimization • Localization (English, Spanish, French, and Portuguese)

Scrum Kanban Lean Extreme

Minor in Business and Graphic Design