Mauro Padilla
Werdegang
Berufserfahrung von Mauro Padilla
• Independent Consultant providing strategic and functional Consumer Electronics insights and perspectives to GLG clients
- 3 years and 3 months, Feb 2011 - Apr 2014
Product Manager Laundry & Floor Care
Miele S.A.
• Product range responsible: Washing Machine, Dryers, Ironers, Vacuum Cleaner, Accessories, Detergents & Fragrances • Product Management: Line up range building based on local market needs & company strategy • Budget and strategically plan definition • Forecast sales estimation & product supply • Responsible of Pricing Strategy • Annual campaign promotional calendar plan • Development of BTL seasonal product promotional material (massive market & exclusive per dealer)
- 3 years and 4 months, Nov 2007 - Feb 2011
Product Marketing Manager (Home Appliances)
Samsung Electronics Iberia
Business and Marketing Strategy of Home Appliances Determine correct Price Strategy Responsible for Product Purchase Product Life Cycle Strategy Communication Strategy: Segmentation, target and positioning ATL Strategy: PR/Events; Online; Media & Press BTL Strategy: Trade Marketing Training Strategy: Online and Offline
Ausbildung von Mauro Padilla
- 5 months, Jun 2014 - Oct 2014
Spain Business School (SBS)
- 1 year and 4 months, Oct 2005 - Jan 2007
Escuela Superior de Estudios de Marketing (ESEM)
- 5 years, Jan 2000 - Dec 2004
Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
Communication and Corporate Image
Sprachen
Spanish
English
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