Max Lindenlaub

As Head of France and Switzerland, I drive brand development and spearhead sales and marketing strategies tailored to the unique landscapes of these markets. With a keen focus on building brand equity and maximizing market penetration, I lead cross-functional teams to deliver impactful campaigns and initiatives. Through strategic analysis and market insights, I ensure our brands resonate with local audiences while driving sustainable growth and fostering long-term relationships with customers and partners.

Collaborate with existing and upcoming brands, stakeholders, and creative teams to navigate strategic direction of a holistic brand strategy and increase brand awareness in a competitive landscape. Define brand objectives and oversee complete lifecycle of product development initiatives in order to generate new or optimize existing revenue streams for the business.

Spearheaded the EMEA brand strategy and go-to-market plans to expand the market share for NIXON and Adidas watches and promote a compelling value proposition in a global brand environment. Managed the execution of all short- and long-term plans and led P&L assessments to revamp promotional efforts if needed, improve bottom line, and deliver forecasted revenue objectives and operating margins.

Designed and executed global sales, marketing, and product strategies to expand customer base and meet all time-sensitive revenue objectives. Led brand development in the EMEA region and promoted product’s key differentiators. Liaised with Product Managers to create a selling proposition and launch Adidas watches in the market. Oversaw marketing analytics and analyzed competitor actions to ensure data-driven decision making process and generate new ideas for product development.

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