Maximilian Klopsch

Establishing a new unit matching current market needs & build a team of versatile skillsets. Gain & utilize deep strategic insights about consumer behavior & advertiser needs (the RIGHT data). Development of efficient and engaging ad & content strategies by breaking down borders between content & advertising. Driving innovations by unleashing new technologies (e.g. virtual reality, conversational commerce, wearables)

Teaching strategic management and marketing for advanced semester.

Initiating various change management projects inside TV core business enabling the successful digital transformation. Implementation of new tools in marketing process (media efficiency, ROI). Development of data-driven content & marketing strategies. Leading strategic relevant projects (with M&A focus). Establishing inhouse idea sourcing hub. Leading groupwide PMO (Project Management Office).

As a direct to the CEO Thomas Ebeling responsible for diverse groupwide strategic relevant projects. Leading Project Management Office (PMO). Consultancy regarding strategic and operational issues. Development of strong analysis and evaluation expertise. Project management & responsibility focusing on digital transformation topics + M&A initiatives. Coordination of internal & external corporate communication.

Leading the production (process, staff & budget) in close collaboration with advertising partners. Exemplary projects: Executive Producer for OPEL Adam commercial. Producer for L’Oréal Maybelline advertorials. Brand integration in Germanys Next Topmodel (season 8 + 9).

Building new unit offering production capabilities to advertising partners. Exemplary projects: Internal communication campaigns for ING-DiBa, ERGO, McFit, O2. Communication strategy Dirk Nowitzki Foundation. Production of LAUREUS Sports Awards (Mercedes Benz).

Focussing on factual & show formats (daytime & primetime). First digital content concepts (e.g. branded entertainment webseries). Managing editor for celebrity primetime show one-off.