Maximilian Reichel
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Maximilian Reichel
- Current 1 year and 11 months, since Jul 2024Electrolux Hausgeräte GmbH
Senior Activation Manager Europe & Lead Activation Management CA Central
Double Head Function Electrolux Group for Europe & Cluster Area Central (Germany/Austria) Senior Activation Manager Europe: Responsible for dedicated European Markets in regards to Activation Strategies and planning. Teamlead Activation Management Cluster: Leading the Brand- and Digital Marketing Team for the German and Austria Cluster at Electrolux. Responsible for the Brand "AEG" and heading up Brand & Digital Marketing Department.
- 2 years and 4 months, Apr 2022 - Jul 2024Electrolux Hausgeräte GmbH
Lead Brand,- Digital Marketing & Consumer Experience
Leading the Brand and Digital Marketing team for the German and Austria cluster at Electrolux for the AEG brand. Responsible, together with my team, for the channels Performance Marketing, Social Media Marketing, Website, Post Purchase, Loyalty Marketing, as well as Media Buying, TV Media Buying, SEM and SEO.
Performance Marketing Lead for the Germany / Austria cluster for all paid media activations: E.g. Google 360, Facebook, SEO, TV and Programmatic Media Buying. Planning, strategy, and budget responsibility for all digital activation measures. Media Planning and Buying for TV/ATV and Programmatic. Campaign planning, control, and evaluation. CX/UX strategy development and implementation. KPI responsibility for all digital marketing touch points. Further development of the digital brand marketing strategy
- 1 year and 9 months, Jun 2019 - Feb 2021
Online Marketing Expert
Re-In Retail International GmbH
Expert for all topics related to online marketing. Specialized in search engine optimization, search engine advertising (Google Ads) and the development of online marketing concepts. Performance marketing for leading online shops: www.voelkner.de www.digitalo.de www.smdv.de www.getgoods.com
IT & Marketing project manager for the agile development of CMS systems as well as conception and strategy development for online marketing concepts and campaigns.
Online marketing project manager for top clients and brands in the industrial, consumer goods and automotive sectors. Responsible for the support, processing and conception of digital online marketing projects within the given budget - Key Account Manager.
Freelancer in the field of television production and editing.
Ausbildung von Maximilian Reichel
- 2 years and 6 months, Mar 2017 - Aug 2019
Culture and Media Management (M.A.)
KMM Hamburg – Institut für Kultur- und Medienmanagement
Master's degree with the topic: "Importance of Social Media Marketing in cultural industries." Master's degree was completed while working full-time.
- 3 years and 3 months, Oct 2012 - Dec 2015
Media Studies (B.A.)
University of Bayreuth
Bachelor's degree with the topic: "Importance of Social Media Marketing in the German economy".
- 1 year and 1 month, Oct 2011 - Oct 2012
Rechtswissenschaften
Universität Bayreuth
- 9 years and 3 months, Jan 2002 - Mar 2011
Deutsch, Englisch, Sozialkunde, Musik
Helene- Lange-Gymnasium
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
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