Maximilian Renner

Overseeing strategy and concept across the BOLD brand portfolio (various fields of play, from fashion to FMCG) in coordination with top level management: - Brand and/or product focused short lead approaches as well as long term concepts - Cross channel (and category) marketing strategies on nationwide or European scale - Pinpoint contact for new business

Unit Head Food & Beverage Accounts: Diageo (Johnnie Walker, Ciroc, multi brand campaigns), Asahi Europe (Pilsner Urquell, Kozel), Rotkäppchen-Mumm (Mumm, Jules Mumm, Sprizzero) and other retainer as well as project clients

Accounts: Diageo (Johnnie Walker, Ciroc, multi brand campaigns), Asahi Europe (Pilsner Urquell, Kozel), Rotkäppchen-Mumm (Mumm, Jules Mumm, Sprizzero), several project clients

Account: NESPRESSO, Ferrero, Neuhaus Key Account NESPRESSO - Central contact brand PR, contact influencer strategy/relations & media relations - Development and implementation of BTL communication concepts (lifestyle; targeted messaging): 360° activation of special cooperations and product launches - Strategic consulting & concept - Strong involvement in New Business acquisition (Food Unit)

Account: NESPRESSO Key Account NESPRESSO - Central contact brand PR, contact influencer strategy/relations & media relations - Development and implementation of BTL communication concepts (lifestyle; targeted messaging): 360° activation of special cooperations and product launches - Strategic consulting & concept

Accounts: DUVETICA, SUPERGA, TWIN-SET Simona Barbiei, LEISURE SOCIETY, BARTON PERREIRA, MOSCOT, MOON BOOT Lifestyle communications management. Development and implementation of event concepts.

Im Praktikum wurden mir kontinuierlich mehr Aufgaben zugetragen. Tätigkeitsfeld vergleichbar eines PR-Juniorberaters. Tätigkeitsbereiche: Aquise, Beratung, unterstützende Beratung, Operative Tätigkeiten,

Europa, Politisches System der Bundesrepublik Deutschland Medienrecht, Europarecht