Maximilian Werner

The insights at Fraunhofer Venture are very valuable for an own future start-up project: • Initial assessment for EXIST research transfer proposals final selection. • Internal research on the spin-off potential of the research projects in the Fraunhofer Group for Energy Technologies and Climate Protection. Specifically: IEG, IWES, IEE, ISE

As a working student at Polytech, I grew in a variety of tasks: • Recommendation for company wide strategic decisions based on market research in the areas of sustainabilty, wind energy and M&A • Analysis and interpretation of large datasets • Development of applications and creation of pitch decks to support sales • General design work to make things easier to understand and more visually pleasing • Automation of manual processes using python • Risk simulation and analysis for a new pricing model

Innovation project in cooperation with Bosch Energy and Building Solutions from April to August 2021 to develop new use cases for the Bosch Energy Platform. As a result: • three relevant stakeholders and 6 exciting problem areas were identified in qualitative interviews • more than 120 ideas were developed • more than 10 use cases validated in expert interviews • 6 prototypes built and tested

Innovation project in cooperation with the Hörmann Group/Funkwerk AG from October 2019 to February 2020 to develop data-driven business models in the fie ld of building technology. As a result, a concrete strategic recommendation for a lucrative business model in the field of building IoT was developed. For this purpose: • over 60 expert interviews were conducted • 12 problem areas found in 8 customer groups • tested 6 attractive value propositions • 1 flyer designed to best reach the new target group.

While working at ND-Marketing GmbH, I was able to gain a lot of experience in the field of business management through close cooperation with the managing director in addition to my work as a graphic designer. • Customer acquisition and relationship management • Web development and design (frontend) for customers • General graphic design work – banners, illustrations, logos etc.

My work at BHS gave me the opportunity to gain important insights into all areas of an e-commerce company in addition to my work as a graphic designer. I was able to experience the beginnings of operations and was asked for advice in many decisions. • Creation of 2000+ photorealistic doors in photoshop • Co-development of business strategies • Communication with trading partners and manufacturers • Development of the corporate identity and general graphic design work

ZeeLuxx used to produce handmade, high-quality, monumental luxury aquariums in the high priced segment. We utilized fibreglass-reinforced plastic to realize our extraordinary shapes and finally create robust and resistant art pieces. With the help of the revenues we wanted to support charity initiatives for oceans and especially the coral reefs of the west coasts, because with its outstanding average primary production it is an important element for the equilibrium of the earth.