Meagan Bouwmeester

Analyse, develop & present comprehensive communication strategies & media plans. Obtain clear brief from client/account directors & brief in the media planning teams. Establish effective KPIs based on client objectives & corresponding budget thresholds & ensure these are achieved by the media planning teams. Evaluating effectiveness of campaigns through post campaigns. Coaching & supporting planning teams. Create/ optimise processes within the media department to improve internal efficiency.

Creating international media strategy and the coordination thereof with local media agencies. Responding to international media requests/enquiries. National (Germany) media strategy and campaign planning.

Assisting the International team with relevant research data. Working with numerous media agencies globally and ensuring media plans are updated in MediaFlow and Synthesis on a monthly basis Creating client specific market analysis reports on a monthly basis Providing training and support for the local media agencies and the client on the MediaCom Synthesis & MediaFlow global reporting tools. International Consumer Insights, competitor and market research & analysis

3 years media analysing, strategising, planning, buying and implementing experience. Analysing Media Conducting media research for client presentations, proposals and schedules. Keeping track of media trends and new media Strategising media ideas and costs into media presentations, proposals & schedules to clients. Working within client budget constraints. Planning of radio, TV, print, outdoor and alternative media. Booking and checking confirmations of all planned media schedules. Sending of all me

Maximising turnover through marketing incentives Contacting and booking patients in for the free dental consultation Generating new potential patients.

Media Management