Megan Alexander

Plan, execute and manage all marketing efforts for both attendees and exhibitors for business-to-business tradeshows: (Boutique Design New York) BDNY, BDwest, IHMRS (International Hotel, Motel + Restaurant Show). Build strategic marketing plans in support of business goals and interface with executive level leadership. Lead for buyer relations.

Start-up company with 3 person team, developing a social media website for everyday cooks. Collaborate on concept development, site design, functionality, testing of pages, copywriting, social media content, cooking and posting recipes.

held various front of house positions in NYC restaurants full time since 2001 and part time since 2006. Restaurants include: Barolo, Mercer Kitchen, Fiamma, Thom (60 Thompson), Indochine, TOWN, Sapa, Alta, Cata.

Wrote and executed a 46-week attendee and exhibitor marketing plan for a five-day, B2B, luxury-brand jewelry trade show/event with over 200 exhibitors and 5,000 attendees.

Created and executed marketing schedule for integrated marketing services program and print and online products. Tracked sales leads for account manager. Created promotions and newsletters; tracked and analyzed campaign results.

Managed and promoted brand events, competitions, and trade show appearances to maximize entry fee and attendance revenue, copywriting for media kits, sales collateral, house ads.