Heike Marquordt

- Lead marketing teams in Benelux, France, DACH and UKI - Plan & control of the marketing budget - Data-Driven Decision Making, eg Revenue, MQLs and SQLs to identify CAC, LTV, cost per lead/opps - Generate Demand using all channels (SEO, SEM, events & webinars, emailing, content, etc) - Market research - Planning, implementation, and control of campaigns (inbound and outbound) - Press and analyst relations - Events - Spearheading new processes and challenging status quo

Unit4 is a leading provider of enterprise applications empowering people in service organizations.

Transporeon is a global cloud-based logistics platform. Hired to develop Transporeon’s marketing strategy: •Restructured and hired a marketing team of 20 employees worldwide, centered on key industries •Implemented new lead tracking and qualification process with Marketo and CRM Dynamics •Implemented complete new brand identity and relaunched the Transporeon website •Generated leads in excess of 3M€ annually

Appointed to lead the marketing strategy and agenda for DHL across all Business Units: • Hired, managed and coached a marketing team of 10 employees. Received outstanding leadership feedback from ‘Employee Opinion Survey’ • Relaunched DHL.com website's by consolidating all BU sites • Spearheaded implementation of SEM and Social Media • Implemented an outsourced market research team

Appointed to lead the corporate marketing thrust across the European markets for Infosys. Tasked with developing a communications strategy for Europe, building the marketing organization in Europe and implementing brand-building measures. Member or the Infosys European Leadership Council.

Leadership and management of marketing and communications in EMEA, focusing on the increase of awareness and demand. International line and staff management of 50+ based throughout the EMEA region. Responsible for press relations, analyst relations, market and competitor trends, measurement, digital marketing, advertising, executive communications and internal communications, events and product launches, sales tools