Melahat CAKIR

Led a 12-person multidisciplinary team of art directors, designers, retouchers, and copywriters delivering monthly catalogs and campaign materials across 6 markets (Turkey, Morocco, Egypt, Tunisia, Nigeria, Ghana). • Delivered 100% on-time, error-free monthly assets at scale while maintaining consistent brand governance across regions. • Reduced revision rates by ~30% through workflow optimization and clearer briefing and approval processes.

• Supervised catalog production with an average volume of ~1M copies/month, achieving 100% on-time delivery across Turkey and Africa. • Strengthened coordination with international print houses and logistics partners, improving delivery reliability and production flow. • Supported ~8% annual cost efficiency through budget tracking and production optimization. • Managed a 5-person production team (retouching & layout editors), working closely with designers, translators, and copywriters.

• Led the end-to-end brand creation process, from logo and brand motto development to defining the visual language and designing the corporate website. • Shaped marketing and communication strategies in close collaboration with the Marketing Manager, translating brand positioning into consistent visual systems across all products. • Designed core corporate identity and marketing materials across print and digital channels, ensuring clarity, consistency, and user-focused execution.

• Designed campaign layouts and concepts for Fashion & Home categories across multiple launches. • Ensured regular portfolio growth through consistent product photography and styling for each campaign. • Worked closely with category and photography teams to align visuals with strategy.