Melissa Meier

Professional experience for Melissa Meier

• Current 3 years and 7 months, since Mar 2020

  CEO & Co-Founder

  Born This Way Agency GmbH

  Key Business: Wir spezialisieren uns auf Unternehmen in der Beauty- & Fashion Branche und bieten die folgenden Leitungen an: - Booking von Make-Up- & Hair-Stylisten sowie Stylisten für Shootings, Events sowie Fashion Weeks - Entwicklung von Kommunikationsstrategien für Unternehmen der Beauty- & Fashion Branche - Social Media Beratung sowie Strategieentwicklung für Marken - Konzeption und Umsetzung von Marken- sowie Influencer Events (national & international)

• 1 year and 10 months, Jun 2018 - Mar 2020

  Social Brand Manager MAYBELLINE NEW YORK (Teamlead Social Media & Events)

  L'Oréal Deutschland

  Verantwortlich für den digitalen Markenauftritt der Brand Maybelline New York (Führung Social Media & Event Team der Marke) Project Lead: Maybelline Glossytalk, Maybelline Trendsquad, Maybelline Show, Fashion Week Sponsoring, TV-Sponsorings (z.B. Germany’s Next Topmodel) sowie nationaler und internationaler Events.

• 4 years and 4 months, Mar 2014 - Jun 2018

  Brand Communications Manager MAYBELLINE NEW YORK & essie

  L'Oréal Deutschland GmbH

  Project Lead: - Event Sponsorings (e.g. Mercedes-Benz Fashion Week Berlin) - Corporate Events (e.g. Maybelline Show at Berlin Fashion Week, 100 Jahre Maybelline events) - TV Sponsorings (e.g. Germany's Next Topmodel) - Special TV & Online Ads (e.g. Make-Up Lessons with Boris Entrup, Maybelline Make-Up Express) - Influencer Projects (e.g. Maybelline Trendsquad, national and international influencer events) - Contracting of local Spokespersons

• 2 years and 6 months, Sep 2011 - Feb 2014

  Public Relations Manager

  L'Oréal Deutschland GmbH (Créateurs de Beauté)

  - Press Relations (on- and offline press) - Influencer Cooperations (establishment of blogger relations in 2011) - Product marketing projects (launch new 'magaloge model' in Germany: mix magazin + catalog)

• 1 year and 6 months, Mar 2010 - Aug 2011

  Assistenz Business Development/CRM

  Hypotheken Management GmbH

  - Sales Support - Exhibitions - Corporate Events (e.g. Informationsforum Hypotheken Management) - Press Relations

• 6 months, Sep 2009 - Feb 2010

  Marketing Solutions

  MEDIA BROADCAST GmbH

  - Corporate Events - Event Sponsorings (e.g. 2010 FIFA World Cup South Africa, - Exhibitions (IBC Amsterdam) - Press conferences

• 8 months, Feb 2009 - Sep 2009

  Business Analysis

  Deutsche Telekom Inc. New York

  - Investor Relations - Business analysis (e.g. EntertainTV ) - Special projects: --> editorial lead - daily corporate 'business insights'newsletter --> establishment of internal 'business insights' plattform