Melissa Meier

Basic

Inhaberin, CEO & Co-Founder, Born This Way Agency GmbH

Frankfurt am Main, Germany

Skills

Brand Communication
Corporate Events
Social Media Marketing
Public Relations
E-Commerce
Live Kommunikation
Fashion Weeks
Social Network
Sponsoring
TV
Fernsehen
IT-Strategie
Internet Marketing

Timeline

Professional experience for Melissa Meier

  • Current 2 years and 7 months, since Mar 2020

    CEO & Co-Founder

    Born This Way Agency GmbH

    Key Business: Wir spezialisieren uns auf Unternehmen in der Beauty- & Fashion Branche und bieten die folgenden Leitungen an: - Booking von Make-Up- & Hair-Stylisten sowie Stylisten für Shootings, Events sowie Fashion Weeks - Entwicklung von Kommunikationsstrategien für Unternehmen der Beauty- & Fashion Branche - Social Media Beratung sowie Strategieentwicklung für Marken - Konzeption und Umsetzung von Marken- sowie Influencer Events (national & international)

  • 1 year and 10 months, Jun 2018 - Mar 2020

    Social Brand Manager MAYBELLINE NEW YORK (Teamlead Social Media & Events)

    L'Oréal Deutschland

    Verantwortlich für den digitalen Markenauftritt der Brand Maybelline New York (Führung Social Media & Event Team der Marke) Project Lead: Maybelline Glossytalk, Maybelline Trendsquad, Maybelline Show, Fashion Week Sponsoring, TV-Sponsorings (z.B. Germany’s Next Topmodel) sowie nationaler und internationaler Events.

  • 4 years and 4 months, Mar 2014 - Jun 2018

    Brand Communications Manager MAYBELLINE NEW YORK & essie

    L'Oréal Deutschland GmbH

    Project Lead: - Event Sponsorings (e.g. Mercedes-Benz Fashion Week Berlin) - Corporate Events (e.g. Maybelline Show at Berlin Fashion Week, 100 Jahre Maybelline events) - TV Sponsorings (e.g. Germany's Next Topmodel) - Special TV & Online Ads (e.g. Make-Up Lessons with Boris Entrup, Maybelline Make-Up Express) - Influencer Projects (e.g. Maybelline Trendsquad, national and international influencer events) - Contracting of local Spokespersons

  • 2 years and 6 months, Sep 2011 - Feb 2014

    Public Relations Manager

    L'Oréal Deutschland GmbH (Créateurs de Beauté)

    - Press Relations (on- and offline press) - Influencer Cooperations (establishment of blogger relations in 2011) - Product marketing projects (launch new 'magaloge model' in Germany: mix magazin + catalog)

  • 1 year and 6 months, Mar 2010 - Aug 2011

    Assistenz Business Development/CRM

    Hypotheken Management GmbH

    - Sales Support - Exhibitions - Corporate Events (e.g. Informationsforum Hypotheken Management) - Press Relations

  • 6 months, Sep 2009 - Feb 2010

    Marketing Solutions

    MEDIA BROADCAST GmbH

    - Corporate Events - Event Sponsorings (e.g. 2010 FIFA World Cup South Africa, - Exhibitions (IBC Amsterdam) - Press conferences

  • 8 months, Feb 2009 - Sep 2009

    Business Analysis

    Deutsche Telekom Inc. New York

    - Investor Relations - Business analysis (e.g. EntertainTV ) - Special projects: --> editorial lead - daily corporate 'business insights'newsletter --> establishment of internal 'business insights' plattform

Languages

  • German

    Fluent

  • English

    Fluent

  • French

    Basic

Wants

Event Sponsorings
TV Sponsorings
Press Cooperations
Influencer Projects
Fashion Week Kooperationen
Neue Werbeformtae (On- & Offline)
Corporate Event Ideen
Social Media Kooperationen

Group memberships

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