Melissa Meier

Inhaberin, CEO & Co-Founder, Born This Way Agency GmbH

Frankfurt am Main, Germany


Brand Communication
Corporate Events
Social Media Marketing
Public Relations
Live Kommunikation
Fashion Weeks
Social Network
Internet Marketing


Professional experience for Melissa Meier

  • Current 3 years and 7 months, since Mar 2020

    CEO & Co-Founder

    Born This Way Agency GmbH

    Key Business: Wir spezialisieren uns auf Unternehmen in der Beauty- & Fashion Branche und bieten die folgenden Leitungen an: - Booking von Make-Up- & Hair-Stylisten sowie Stylisten für Shootings, Events sowie Fashion Weeks - Entwicklung von Kommunikationsstrategien für Unternehmen der Beauty- & Fashion Branche - Social Media Beratung sowie Strategieentwicklung für Marken - Konzeption und Umsetzung von Marken- sowie Influencer Events (national & international)

  • 1 year and 10 months, Jun 2018 - Mar 2020

    Social Brand Manager MAYBELLINE NEW YORK (Teamlead Social Media & Events)

    L'Oréal Deutschland

    Verantwortlich für den digitalen Markenauftritt der Brand Maybelline New York (Führung Social Media & Event Team der Marke) Project Lead: Maybelline Glossytalk, Maybelline Trendsquad, Maybelline Show, Fashion Week Sponsoring, TV-Sponsorings (z.B. Germany’s Next Topmodel) sowie nationaler und internationaler Events.

  • 4 years and 4 months, Mar 2014 - Jun 2018

    Brand Communications Manager MAYBELLINE NEW YORK & essie

    L'Oréal Deutschland GmbH

    Project Lead: - Event Sponsorings (e.g. Mercedes-Benz Fashion Week Berlin) - Corporate Events (e.g. Maybelline Show at Berlin Fashion Week, 100 Jahre Maybelline events) - TV Sponsorings (e.g. Germany's Next Topmodel) - Special TV & Online Ads (e.g. Make-Up Lessons with Boris Entrup, Maybelline Make-Up Express) - Influencer Projects (e.g. Maybelline Trendsquad, national and international influencer events) - Contracting of local Spokespersons

  • 2 years and 6 months, Sep 2011 - Feb 2014

    Public Relations Manager

    L'Oréal Deutschland GmbH (Créateurs de Beauté)

    - Press Relations (on- and offline press) - Influencer Cooperations (establishment of blogger relations in 2011) - Product marketing projects (launch new 'magaloge model' in Germany: mix magazin + catalog)

  • 1 year and 6 months, Mar 2010 - Aug 2011

    Assistenz Business Development/CRM

    Hypotheken Management GmbH

    - Sales Support - Exhibitions - Corporate Events (e.g. Informationsforum Hypotheken Management) - Press Relations

  • 6 months, Sep 2009 - Feb 2010

    Marketing Solutions


    - Corporate Events - Event Sponsorings (e.g. 2010 FIFA World Cup South Africa, - Exhibitions (IBC Amsterdam) - Press conferences

  • 8 months, Feb 2009 - Sep 2009

    Business Analysis

    Deutsche Telekom Inc. New York

    - Investor Relations - Business analysis (e.g. EntertainTV ) - Special projects: --> editorial lead - daily corporate 'business insights'newsletter --> establishment of internal 'business insights' plattform


  • German


  • English


  • French



Event Sponsorings
TV Sponsorings
Press Cooperations
Influencer Projects
Fashion Week Kooperationen
Neue Werbeformtae (On- & Offline)
Corporate Event Ideen
Social Media Kooperationen

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