Michael Bachmaier

- Responsible for strategic marketing planning, brand communications and product communication - Responsible for ATL, BTL, Social Media, Event as well as CRM & Direct Measures and Trade Communication - Integrated, cross-departmental (B2B, Financial Service, Aftersales) campaign steering and implementation management within the respective communication channel » Successful steering a gross-marketing budget of >10m EUR with up to 9 direct reports and 6 agencies

- Development of holistic Corporate Identity & Brand concepts for SMEs - Development of integrated marketing concepts for SMEs (esp. Social Media & CRM incl. Facebook API connection)

- Defining the Media and Advertising Strategy for BMW Austria - Responsible for TV, Print, OOH, Radio, Social, Online & interactive marketing as well as trade & POS Marketing - Steering of creative- & media agencies incl. strategic communication planning including briefing-, approval- & monitoring processes » Development of traditional and innovative media strategies within a complex and highly dynamic environment

- Initial market analysis for BMW's electric vehicle brand "BMW i" within Slovenia - Definition of Sales and Service Model for BMW i within Central and Southeastern Europe - Complex project management & strategy definition

Prozessmanagement & -optimierung, Budgetplanung, Eventmanagement für internationale Händlerveranstaltungen, Wettbewerbssteuerung

Entwicklung von integrierten Kampagnen (inkl. Wettbewerbs-, Zielgruppen-, & Markenanlyse); Entwicklung der jeweiligen Kommunikationsstrategien sowie deren kreative Umsetzung

International Investment & Controlling, International Entrepreneurship, International Strategy and Sales Management, Management Decision Making

Economics, Marketing, Human Ressource Management, Financial Management, Strategic Corporate Management, Business Law, Research Methods, Soft Skills & Leadership Qualities

Sustainability Marketing - A new marketing paradigm? Translating strategy into action.

Brandcommunication & Advertising // Thema der Bachelorarbeit: "Herausforderungen und Chancen der strategischen Markenführung und -kommunikation für Kleinst- und Kleinunternehmen"