Michael Gerard

Lead all facets of marketing, including managing a global team of superstars, for this next generation digital experience software company.

Strategic consulting, including business plan, marketing & sales strategy development.

Responsible for brand building, demand generation, sales enablement and product marketing. Thousands of marketers depend upon Curata to fuel their demand generation engine with a content marketing platform and curation software. - Developed a demand generation engine which resulted in 80+% of sales pipeline being marketing sourced leads. - Built and managed a technology marketing stack: Google Analytics, Marketo, Salesforce.com, InsightSquared. - Launched a new SaaS content marketing platform.

Vice President, Executive Advisory Practice (http://www.idc.com/eagroup/index.jsp) P&L responsibility, managing 10 sales, marketing and research personnel to develop, sell and deliver benchmarks, best practices and consulting services to marketing and sales executives. (e.g., HP, IBM, SAP, Symantec, Fujitsu, Intel, Oracle, Citrix, Marketo, Eloqua, Salesforce.com)

Global Industry Marketing Manager (product and solutions marketing) Directed a global marketing team that reestablished Kenan/BP software as the premier customer care and billing solution for IP service providers. - Achieved 100% customer retention and increased new revenue by developing and implementing an IP services customer retention plan, enabling Kenan to retain leadership at 21% market share. (awareness building and demand generation)