Michael Hofbauer

Employee, Managing Director Scheer Middle East, Scheer GmbH

Jeddah, Saudi Arabia


Management Consulting
Program management
Project management
IT management
Strategic business planning
Establishing of organizations in Middle East
Business development
Strategy Consulting
Intercultural experience Middle East
IT Demand management
Change management
Portfolio management
IT relationship management
Project coordination
International roll-outs
Business performance reporting
Communication planning
Quality and test management
IT Strategy
ERP consulting
Customer Relationship Management consulting
Business process consulting
Business analysis
KPI reporting
Business case
Business relations management
Sales support
Performance management
Key account management
IT Systems implementation
IT process & strategy expertise
Agile procedures
Software development
IT service management
Business process management
Enterprise application integration
Client architecture
Client technology
Enterprise application development
Application performance management
Learning management
Wide professional network in Middle East region incl. decision makers in the areas Information Technology
Human Resources
Education & Training
Industrial Solutions
Transportation …
Establishing of regional companies for German businesses in KSA
On-site presence in the Kingdom of Saudi Arabia


Professional experience for Michael Hofbauer

  • Current 4 years and 11 months, since Aug 2016

    Managing Director Scheer Middle East

    Scheer GmbH

    • Establishing a fully independent foreign investment company providing Scheer Group services to Middle East Region. Offering Managment Consulting services in the area of strategy, business process and technology advisory • Strategic planning and coordinated execution of Scheer Middle East operations • Acquisition of key business partners in the areas of business consultancy, IT training and education with focus on KSA, UAE and Bahrain • Coordinating large scale multi national proposal teams

  • 5 years and 7 months, Jan 2011 - Jul 2016

    General Manager Middle East

    NovaTec Consulting GmbH

    • Establishing a regional company providing NovaTec services to Middle East Region • Strategic planning of Middle East Operations • Developing additional lines of business according to local market requirements • Acquisition of key business partners and customers • Proposal management and development of sales team • Steering of pivotal projects and initiatives mainly in the area of IT Strategy development

  • 1 year and 3 months, Oct 2009 - Dec 2010

    Business Relations Manager

    Siemens Ltd. Saudi Arabia

    • Development of business relations concept for Siemens Ltd. IT • Driving alignment of IT strategy with business / corporate strategy • Facilitation of understanding between business and IT • Mapping of IT services to business processes • Drive and monitor demand management • Collect, analyze, clarify and bundle requirements towards IT • Trigger changes in IT portfolio based on corporate /business demands • Working with business / corporate on several organizational levels • Service review

  • 1 year and 5 months, Aug 2009 - Dec 2010

    Program Manager CRM Middle East Asia Region

    Siemens Ltd. Saudi Arabia

    • Rollout of Customer Relationship Management Solution for cluster Middle East Asia • Demand and change management for CRM • Coordination of 1st level support and development staff • Rollout of additional CRM modules / enhancement of existing functionalities • Coordination of CRM related initiatives • Development of Siemens Middle East CRM community • Responsible for CRM related communication and reporting • CRM workshops for sales managers, sales engineers and support staff

  • 7 months, Jan 2009 - Jul 2009

    Project Manager CRM

    Siemens Ltd. Saudi Arabia

    • Implementation of CRM on Demand including e.g. assessment of current and future CRM solution, data migration from predecessor system Concord, data cleansing activities , customization of CRM solution according to requirements of divisions and affiliated companies, CRM training of key user community and 130 CRM end users • Project management and coordination of CRM project team • Setup of a 1st level support organization incl. online support portal

  • 1 year and 3 months, Oct 2007 - Dec 2008

    Consultant ERP

    Siemens IT Solutions and Services

    • Participation at implementation of Exact Globe and further components of the SCS / Exact tool suite, training of users and on site user support at regional companies and Siemens affiliate companies in Europe and Northern Africa • Service desk request handling, remote user support and business processes consulting for over 50 SCS customers in more than 40 countries in Africa, Asia, Central and Eastern Europe and the Middle East • Template maintenance, release testing and creation of end user documentation

  • 3 years and 1 month, Sep 2004 - Sep 2007

    Business Information Systems Scholarship Holder

    Siemens AG

    • Scholarship in Business Information Systems by Siemens Professional Education • Trainee in various departments of Siemens Communications, Siemens Medical Solutions and Siemens Business Services in Germany, UAE and Kuwait.

  • 8 years and 9 months, Jan 1999 - Sep 2007

    Founder, Co-Founder

    Misc. IT Startup Companies

    • Business and organization development • Establishment and operation of various profitable small scale businesses in the area of IT hardware, software and general trading

  • 9 months, Feb 2004 - Oct 2004

    Marketing Executive

    Euromarket Italia Import

    • Sales and procurement of trading goods • Organizing of marketing campaigns • Management of IT applications and infrastructure

  • 9 months, Jul 2003 - Mar 2004

    IT Support Technician

    German Army

    • PC and network setup / administration on Battalion level • Participation at planning, preparation and realization of national and international missions, exercises and conferences

Educational background for Michael Hofbauer

  • 1 month, Feb 2006 - Feb 2006

    European College of Business and Management

    Business in the Global Environment

  • 3 years, Oct 2004 - Sep 2007

    Business Administration, Computer Science

    THI - Technische Hochschule Ingolstadt



  • English


  • German

    First language

  • French


  • Italian



Business contacts in Europe and Middle East
Networking in Saudi Arabia
Networking in Middle East
Business development and management challenges
Expansion of business experience
Project related to: IT Strategy Development
Technology Consultancy
Management Consultancy
Business & IT consultants with Middle East experience
Projects in the area of business / technology strategy and business process optimization


Collecting antiques
Traveling Middle East
Enjoying shisha and cigars
Classic videogames

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