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Michael Jacobi

Angestellt, Director Customer Journey Management, Messe München GmbH
München, Germany

Skills

Timeline

Professional experience for Michael Jacobi

  • Current 2 years and 5 months, since Oct 2022

    Director Customer Journey Management

    Messe München GmbH
  • 1 year and 1 month, Oct 2021 - Oct 2022

    Head of Product & Innovation Lab

    Messe München GmbH
  • 1 year and 1 month, Oct 2020 - Oct 2021

    Senior Expert Product & Project Manager

    Conrad Electronic SE
  • 10 months, Jan 2020 - Oct 2020

    Strategic Project Manager

    OSRAM GmbH

    • Steering key digital innovation topics • Researching and building market models for OSRAM business lines as a basis for strategic decisions (preparation of documents for board decision making in context of acquisition by AMS) • Responsible for strategic cost efficiency projects (volume > EUR 30 mio) • Project management of the business unit re-organization (from a segment based to a regional organization)

  • 1 year and 7 months, Jul 2018 - Jan 2020

    Manager Digital Launchpad

    OSRAM GmbH

    • Head of the Digital Launchpad – the digital innovation program at OSRAM • Setting up, developing and establishing a digital innovation program in a corporate environment • Responsible for idea generation, customer validation, prototyping, business modeling and product rollout • Steering projects in the areas of e-commerce, blockchain, AI, autonomous driving, telematics, IoT and virtual reality • Building a network of external digital and entrepreneur coaches and freelancers

  • 10 months, Oct 2017 - Jul 2018

    Global Digital Development Manager

    OSRAM GmbH

    • Coordinated various global digital initiatives (i.e. global extensions of digital partnerships with retailers) • Member of the “future aftermarket team” (validated potential acquisitions and equity holdings.) • Steered the (digital) business development of the B2B e-commece department • Identified and set up new e-commerce channels and platforms (including pricing, logistic and business model)

  • 2 years and 7 months, Apr 2015 - Oct 2017

    Geschäftsführer

    JMG Webconsulting

    Set up and designed the online presence for industrial companies

  • 2 years, Oct 2015 - Sep 2017

    e-Com Product Manager

    SportScheck GmbH

    • Head of lnstore App (product ownership & employee training) • Coordinated all multi-channel issues (working in cross functional teams) • Scrum-team member of complete web service relaunch project using responsive design functionality • Product owner of landing and content pages

  • 1 year, Dec 2015 - Nov 2016

    Community Manager

    Mountix AG

    • Contributed content to all relevant channels, including blog, social media and customer support

  • 3 years and 2 months, Sep 2012 - Oct 2015

    Duales Studium der BWL mit dem Branchenfokus E-Commerce

    SportScheck GmbH

    • Conducted user experience tests and customer interviews • Managed affiliate marketing campaigns (contact for all publishers & management of marketing campaigns) • Rotated through all e-commerce and online marketing teams (SEO, SEA, Newsletter, Mobile, Shop Managment etc.)

Educational background for Michael Jacobi

  • 2 years and 3 months, Sep 2015 - Nov 2017

    BWL mit Branchenfokus Medien- & Onlinemarketing

    Hochschule für angewandtes Management

    Medien- & Onlinemarketing

  • 3 years and 1 month, Sep 2012 - Sep 2015

    BWL mit Branchenfokus E-Commerce

    Hochschule für angewandtes Management

    Electronic Commerce

Languages

  • German

    First language

  • English

    Fluent

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