Michael Jacobi


Angestellt, Head of Product & Innovation Lab, Messe München GmbH

München, Germany


Digital Productownership
Agile Methods
Online Marketing
Business Development
Mobile Marketing
Customer Relationship Management
Affiliate Marketing
Project management
Analytisches Denken
Digitale Strategie
Design Thinking
Lean Startup
Digital Innovation
Digital Infrastructure
Open Database Connectivity
Internet of Things
Connected Cars
Digitale Transformation
Business Model


Professional experience for Michael Jacobi

  • Current 11 months, since Oct 2021

    Head of Product & Innovation Lab

    Messe München GmbH
  • 1 year and 1 month, Oct 2020 - Oct 2021

    Senior Expert Product & Project Manager

    Conrad Electronic SE
  • 10 months, Jan 2020 - Oct 2020

    Strategic Project Manager

    OSRAM GmbH

    • Steering key digital innovation topics • Researching and building market models for OSRAM business lines as a basis for strategic decisions (preparation of documents for board decision making in context of acquisition by AMS) • Responsible for strategic cost efficiency projects (volume > EUR 30 mio) • Project management of the business unit re-organization (from a segment based to a regional organization)

  • 1 year and 7 months, Jul 2018 - Jan 2020

    Manager Digital Launchpad

    OSRAM GmbH

    • Head of the Digital Launchpad – the digital innovation program at OSRAM • Setting up, developing and establishing a digital innovation program in a corporate environment • Responsible for idea generation, customer validation, prototyping, business modeling and product rollout • Steering projects in the areas of e-commerce, blockchain, AI, autonomous driving, telematics, IoT and virtual reality • Building a network of external digital and entrepreneur coaches and freelancers

  • 10 months, Oct 2017 - Jul 2018

    Global Digital Development Manager

    OSRAM GmbH

    • Coordinated various global digital initiatives (i.e. global extensions of digital partnerships with retailers) • Member of the “future aftermarket team” (validated potential acquisitions and equity holdings.) • Steered the (digital) business development of the B2B e-commece department • Identified and set up new e-commerce channels and platforms (including pricing, logistic and business model)

  • 2 years and 7 months, Apr 2015 - Oct 2017


    JMG Webconsulting

    Set up and designed the online presence for industrial companies

  • 2 years, Oct 2015 - Sep 2017

    e-Com Product Manager

    SportScheck GmbH

    • Head of lnstore App (product ownership & employee training) • Coordinated all multi-channel issues (working in cross functional teams) • Scrum-team member of complete web service relaunch project using responsive design functionality • Product owner of landing and content pages

  • 1 year, Dec 2015 - Nov 2016

    Community Manager

    Mountix AG

    • Contributed content to all relevant channels, including blog, social media and customer support

  • 3 years and 2 months, Sep 2012 - Oct 2015

    Duales Studium der BWL mit dem Branchenfokus E-Commerce

    SportScheck GmbH

    • Conducted user experience tests and customer interviews • Managed affiliate marketing campaigns (contact for all publishers & management of marketing campaigns) • Rotated through all e-commerce and online marketing teams (SEO, SEA, Newsletter, Mobile, Shop Managment etc.)

Educational background for Michael Jacobi

  • 2 years and 3 months, Sep 2015 - Nov 2017

    BWL mit Branchenfokus Medien- & Onlinemarketing

    Hochschule für angewandtes Management

    Medien- & Onlinemarketing

  • 3 years and 1 month, Sep 2012 - Sep 2015

    BWL mit Branchenfokus E-Commerce

    Hochschule für angewandtes Management

    Electronic Commerce


  • German

    First language

  • English




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