Michael Jacobi

• Steering key digital innovation topics • Researching and building market models for OSRAM business lines as a basis for strategic decisions (preparation of documents for board decision making in context of acquisition by AMS) • Responsible for strategic cost efficiency projects (volume > EUR 30 mio) • Project management of the business unit re-organization (from a segment based to a regional organization)

• Head of the Digital Launchpad – the digital innovation program at OSRAM • Setting up, developing and establishing a digital innovation program in a corporate environment • Responsible for idea generation, customer validation, prototyping, business modeling and product rollout • Steering projects in the areas of e-commerce, blockchain, AI, autonomous driving, telematics, IoT and virtual reality • Building a network of external digital and entrepreneur coaches and freelancers

• Coordinated various global digital initiatives (i.e. global extensions of digital partnerships with retailers) • Member of the “future aftermarket team” (validated potential acquisitions and equity holdings.) • Steered the (digital) business development of the B2B e-commece department • Identified and set up new e-commerce channels and platforms (including pricing, logistic and business model)

Set up and designed the online presence for industrial companies

• Head of lnstore App (product ownership & employee training) • Coordinated all multi-channel issues (working in cross functional teams) • Scrum-team member of complete web service relaunch project using responsive design functionality • Product owner of landing and content pages

• Contributed content to all relevant channels, including blog, social media and customer support

• Conducted user experience tests and customer interviews • Managed affiliate marketing campaigns (contact for all publishers & management of marketing campaigns) • Rotated through all e-commerce and online marketing teams (SEO, SEA, Newsletter, Mobile, Shop Managment etc.)

Medien- & Onlinemarketing

Electronic Commerce