Michael Nussbächer

International Brand Manager at Red Bull HQ: - Product and Portfolio Management for all European, African and Middle East markets - Single point of contact for country teams regarding all product-topics - Innovation Management (new flavours, limited editions, packaging innovation) - Market Research projects with focus on product-specific questions - extensive internal collaboration with other Brand Marketing teams, Sales, Legal and Supply Chain

Operative lead for the brand Rivella, responsibilities included: - 1 headcount (Junior Brand Manager) - development and execution of various product & project specific ATL-campaigns (TV, OOH, Print, Digital) - extensive collaboration with advertising and media agency - BTL and Trade-Marketing initiatives - Portfolio and Innovation Management - marketing representative in various complex Supply Chain projects - internal single point of contact for Sales and Sponsoring - Budget & Controlling

Junior Brand Manager for Rivella (No 2 soft-drink in Switzerland): - core-team member of the rebranding-project for the whole brand (2D & 3D including new packaging) - responsible for brand content on all social media channels including agency managing - responsible for various on-pack consumer promotions and loyalty programm - co-lead for several market research projects

Trainee in the Brand Management teams of Rivella (soft drink) and Michel (fruit juice) where I could gain valuable first experience within the following fields: - product innovation - development of a new ATL-campaign - website relaunch

University Marketing & Event Management (part-time job parallel to my masters studies). - Organization and execution of various student fairs - responsible for the roll-out and supervision of a student marketeer program at Swiss universities

Project lead of various country specific consumer promotions including POS-execution and collaboration with athletes and football clubs.

Werbung, Dokumentation, Verlagswesen, Sonderaufgaben.

Brand Management, Product Management, Sales Management, Kommunikation

Marketing, Management, Finance, Wirtschaftsinformatik