Sandra Escobar

• Develop the go to market strategy for new solutions with a successful marketing campaign. • Coordinate marketing activities closely with global and local key functions to ensure successful implementation of the marketing campaign. • Permanent interaction with internal interfaces and external partners in order to achieve defined project goals across functions • Lead/support working groups to successfully launch new solutions into the markets. • Budget management to achieve financial objectives

Strategic brand leadership to ensure the company's growth and sustainability through innovations who improve business value and give to the end user new and better experiences.

• Responsible for meet sales target for national channel, us $38.000. (mll) • Planning, controlling and guiding the channel strategy to assure channel objectives: volume, distribution, exhibition and profit. • Develop Channel distribution strategy by region, optimizing route to market model to increasing coverage and market share.

• Develop channel/brand strategy in order to meet consumer plans based on shopper understanding and achieving stunning activation at POS. • Develop and execute picture of success by channel based on consumer and shopper needs states and purchase habits.

• Responsible for develop and implement brand marketing plan and strategies. Development of new products, launch programs and roadmap, value position, business cases and commercial input assessment. • Ensure and increase brand profitability by driving disruptive innovation and targeting new markets/channels as well as price and cost control. • Brand situation assessment in order to identify and prioritize brand-building opportunities.

Support Brand and Trade Marketing activities as well as annual plan Driven insights like commercial area, Nielsen, research, financial and all other cross-functional reports. Act as an interface among sales, business development and R&D supporting and align different functions.

Support Brand Managers in all brand activities to consumers, and Trade area.

brand management consumer behavior sales management customer services marketing management logistic and distribution

Marketing business Management finance and cost logistic and distribution projects management sales and distribution