Sandra Escobar
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Sandra Escobar
- Bis heute 6 Jahre und 9 Monate, seit Sep. 2018
International Marketing Manager
Roche Diabetes Care GmbH
• Develop the go to market strategy for new solutions with a successful marketing campaign. • Coordinate marketing activities closely with global and local key functions to ensure successful implementation of the marketing campaign. • Permanent interaction with internal interfaces and external partners in order to achieve defined project goals across functions • Lead/support working groups to successfully launch new solutions into the markets. • Budget management to achieve financial objectives
- 2 Jahre und 5 Monate, Apr. 2016 - Aug. 2018
Global Brand Manager
Roche Diabetes Care GmbH
- 3 Monate, Jan. 2016 - März 2016
Marketing leader
Gabler GmbH
- 5 Monate, März 2015 - Juli 2015
Andean Region Marketing Manager
Apex tool group
Strategic brand leadership to ensure the company's growth and sustainability through innovations who improve business value and give to the end user new and better experiences.
- 2 Jahre und 1 Monat, Feb. 2011 - Feb. 2013
Wholesaler Channel Sales Manager
MONDELEZ INTERNATIONAL
• Responsible for meet sales target for national channel, us $38.000. (mll) • Planning, controlling and guiding the channel strategy to assure channel objectives: volume, distribution, exhibition and profit. • Develop Channel distribution strategy by region, optimizing route to market model to increasing coverage and market share.
- 1 Jahr und 3 Monate, Nov. 2009 - Jan. 2011
Trade & Shopper Marketing Manager
kraft foods
• Develop channel/brand strategy in order to meet consumer plans based on shopper understanding and achieving stunning activation at POS. • Develop and execute picture of success by channel based on consumer and shopper needs states and purchase habits.
- 2 Jahre und 8 Monate, März 2007 - Okt. 2009
Brand Marketing Manager
British American Tobacco
• Responsible for develop and implement brand marketing plan and strategies. Development of new products, launch programs and roadmap, value position, business cases and commercial input assessment. • Ensure and increase brand profitability by driving disruptive innovation and targeting new markets/channels as well as price and cost control. • Brand situation assessment in order to identify and prioritize brand-building opportunities.
- 4 Jahre und 3 Monate, Dez. 2002 - Feb. 2007
National Key Account Executive
British American Tobacco
Support Brand and Trade Marketing activities as well as annual plan Driven insights like commercial area, Nielsen, research, financial and all other cross-functional reports. Act as an interface among sales, business development and R&D supporting and align different functions.
- 1 Jahr und 1 Monat, Aug. 2000 - Aug. 2001
Consumer Marketing Assistant
Jhonson & Jhonson
Support Brand Managers in all brand activities to consumers, and Trade area.
Ausbildung von Sandra Escobar
- 1 Jahr und 2 Monate, Juni 2015 - Juli 2016
Digital marketing
EUDE Business School
- 1 Jahr und 9 Monate, März 2007 - Nov. 2008
Marketing Managment
Javeriana University
brand management consumer behavior sales management customer services marketing management logistic and distribution
- 7 Jahre, Jan. 1996 - Dez. 2002
business administration
javeriana university
Marketing business Management finance and cost logistic and distribution projects management sales and distribution
Sprachen
Englisch
Fließend
Deutsch
Grundlagen
Spanisch
Muttersprache
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