Michael Preston

Creating PR strategies and solutions to achieve prominent exposure and brand awareness for client events, brands and initiatives on an international scale. Clients and events include: Arena Football League, Global Football, H.O. Zimman Inc (Super Bowl Program), International Federation of American Football (IFAF), National Football League, NFL Europe, North American Soccer League (NASL), Super Bowl, University of Notre Dame, SFX Group, USA Football, United Football League.

PR resource for international media attending Super Bowl. Game day liaison for multiple on-site international broadcasters.

Created a full communications strategy for the North American Soccer League to significantly enhance its daily media operations. In addition to directing all PR and media communications, streamlined day of game deliverables and oversaw the transition of all league and club websites to a more prominent platform.

Responsible for the creation and implementation of multiple initiatives including a strategic plan, equipment program, benchmarking project. Secured $500k in funding from the NFL Youth Football Fund. Directed the media activities of American Football federations in 62 countries on six continents.