Michaela Sauter

• PR campaign planning & execution • writing press releases & other press material • content creation for website & social media • website management • creating stories for the media incl. interview topics and reviews • research & managing databases • account management

• PR campaign planning & execution • social media & community management

• Liaising with clients, artist management and talent • Responsible to developing and executing campaigns for home entertainment releases and music releases as well as tours; including traditional media outlets as well as social media • Working in a small team, I coordinated the publicity for music festivals • Established good relationships with the media and clients • Keeping clients and the Managing Director up to date with key campaigns • Managed the day-to-day business of the office

• Supporting an established PR Manager together with another trainee and an intern • Responsible for creating monthly previews incl. themed goodies • Tasked with editing the press pack for the 2014 Shocking Shorts Award and assisting with press related aspects of the event • Organised the internal Christmas party alongside all trainees and interns working at the company • Attended a five-day workshop covering topics such as team management and work-life-balance

• Attending to the media monitoring – including calculating the media value of generated coverage • Creating a weekly PR report • Supporting a small press team by creating parts of the monthly previews and writing programme synopsis when required

English Literature