Michaela Shahbazi

• Created digital marketing strategies for clients including websites & landing pages • Produced written content & SEO for webs, social media posts, blogs & brochures • Designed & edited over 300 corporate videos, animations, infographics & newsletters • Increased the client's revenue growth by 10% a month by developing personas • Raised leads conversions by 20% by refining copy of websites & direct emails

• Tripled social media & website engagement by developing content roadmap • Personally executed 1 million EUR mobility project with full ATL & BTL campaigns • Created all written content and designed numerous digital & print projects • Produced multiple national & local events, award ceremonies & press conferences • Conceptualized and implemented national projects with 2 million EUR budget • Handled budgeting, vendors biddings

• Managed marketing team of 30+ professionals in APAC region & Europe • Directed email marketing campaigns, social media ads and press conferences • Guided corporate & product branding and CRM activities to increase revenue • Produced over 1000 leads generating campaigns across USA, EU & APAC • Doubled internal database of leads & achieved over 50% open rates

• Established professional relationships with media partners, associations & endorsers • Coordinated and analyzed online marketing campaigns in EU market • Managed marketing budget for social media, PR and CRM activities • Awarded Best Group Marketing Manager for 20% leads conversion rate/campaign

• Prepared, designed and executed email campaigns and newsletters • Administrated database of business leads & vendors

• Planned and analyzed restaurants sales & marketing activities • Conducted internal events and banquets • Managed F&B employees

• Writing articles for printed magazine for expatriates living in Ireland

Mass media communication Journalism Marketing & Advertising