Michel Gagnon

PwC’s Accelerator aims to assist the leading companies of tomorrow’s economy to go global faster and smarter. My role consists in leading the strategy consulting practice of PwC’s Accelerator in Germany. Our team supports startups and SMEs enter new markets and solve growth-related challenges.

Support clients' leadership teams across different industries in solving business challenges related to: - Corporate and Business Strategy - Market and Competitive Analysis - Market Entry Strategy - International Expansion

Lecturer at the Faculty of Continuing Education of McGill. Doing Business with China: A Strategic and Operational Approach

• Manage the strategic planning cycle (market analysis, scenario development, option analysis, etc.) at the group level • Support the General Manager and Head of Bombardier Aerospace China in strategy development, execution and monitoring • Participate in sales campaigns and negotiations with Chinese partners • Developed and implemented a market intelligence system to assess growth opportunities, trends and competitive threats

• Supported the Chairman and CEO's participation in the World Economic Forum, the China Development Forum and the Milken Institute Global Conference • Global lead for Corporate Social Responsibility (CSR) initiatives coordination and reporting efforts • Organized IR and GR events and supported commercial missions in China and India • Supervised cross-functional teams located both in Germany and Canada • Developed a major website (www.csr.bombardier.com) and the company’s first social media strategy

• Conducted research, analyses, and comparative studies on strategic issues • Supported the company's participation in airshows, commercial missions and investor relations events. • Prepared briefing notes, presentations and speeches for the senior management • Contributed to the development of public affairs strategies

* Conducted research and prepared reports on the economic, political, and social aspects of Canada-Asia relations

• Prepared and taught a course on Canada's economy and business environment to Chinese students in the International Studies Program • Supported the development of relations between Kaifeng University and the Montreal-based Collège Marie-Victorin

Operational challenges, problem solving, and decision-making in China, Asia Institute China Program (China Links)

Thesis: China's Trade Strategy in a Bipolar World