Mihoko Homma

Advise advertising agencies about digital strategy, integrated communications planning and channel planning.

Responsible for the conception and completion of successful digital marketing strategy work for Fortune 100 clients in beauty and cosmetics, consumer package goods, finance, information technology, pharmaceutical industries as well as a government organization. Responsibilities include – digital strategy planning, site re-architecture, CRM strategy, online/emerging media and user experience planning, and search engine marketing strategy.

Served as a key resource for Nestle and Microsoft accounts, responsible for developing CRM strategies and long-range marketing solutions for the clients. This involves understanding clients’ business goals and working cooperatively with Creative and Data & Analysis teams to provide strategic and actionable guidance through all stages of campaign planning, including research to identify consumer insights, development of creative and messaging strategies and campaign performance analysis.

Served as a key resource for blue chip clients in automobile and telecommunication industries as well as a governmental sector, responsible for planning and conducting research, analyzing information and delivering the outcomes