Milton Rocha Neto

Spearheaded full-funnel e-commerce strategy on Amazon, driving significant gains in visibility and sales. Managed PPC, organic, and retail performance with tools like Helium10, optimizing key metrics like TACOS, ACoS, and conversion rates. I led product operations, improving workflow efficiency by 15%, and used data-driven experimentation to boost conversion rates by 25%. My work also included designing go-to-market plans for EU/USA/UK, which increased brand engagement by 20%.

Owned and evolved the content marketing strategy for multiple international brands, aligning messaging with business goals, campaign themes, and key audience segments across EU, US, and UK markets. Developed and managed engaging content across formats and channels, including product stories, newsletters, social media posts, and promotional visuals, ensuring brand consistency and relevance to target audiences. Collaborated cross-functionally with design, product to create content, manage briefs.

Strengthened content creation and strategy for 2 beauty brands on Facebook and Instagram for the Brazilian and US markets. Tracked client demand and evaluated consumer behavior to create organic and relevant content. Created and raised data-driven digital ad campaigns that achieved a 45% increase in click-through rates and a 30% rise in overall customer engagement. Enhanced visual and multimedia graphics content for 10+ high-profile campaigns.

Analysed performance metrics for advertising campaigns, leading to a 25% increase in engagement by refining targeting strategies using advanced web analytics tools. Supervised a thorough review of all digital content, ensuring alignment with advertisers' standards; improved ad relevancy scores by 18% and elevated click-through rates by 10%. Strategized and amplified 30 retail-focused social media campaigns, achieving a 12% rise in Q1 sales and enhancing brand engagement by 20% through data-driven tactics.

Drove B2B sales growth and strategic partnerships, achieving a 45% increase in qualified leads and closing deals worth €500,000+ in six months. Collaborated cross-functionally with product and marketing teams to design partner-focused onboarding strategies, ensuring seamless integrations and shared business growth. Leveraged CRM and analytics to identify and nurture 200+ leads per month, increasing the sales pipeline by 35% and improving conversion by +35%.

Ensured the dissemination of operational and administrative information and correct procedures to employees and volunteers in a concise, objective, and permanent manner. Supported customer and functional areas of Rio 2016 ™; involved in the Arrivals and Departures processes. Built sustainable relationships and trust with customers through open and interactive communication. Handled customer complaints, provided appropriate solutions and alternatives within the time limits.

Provided support to the following social media platforms: Facebook, Twitter, Instagram, and Pinterest. Reviewed and graded advertising campaigns and content for social media, using a web application to support measuring the relevance of search data. Analyzed all web content online according to the detailed criteria of the advertisers. We were designed and executed 30 successful social media retail campaigns, which resulted in a 12% increase in sales in Q1 2016.

Presented weekly reports to senior leaders on digital marketing channel performance and digital marketing strategy. Edited video and audio for audiovisual content. Treated promotional pieces and teasers in the online marketing distribution. Used Adobe Premiere Creative Cloud, Final Cut Pro X, and Apple iMovie® software. Worked on Facebook Ads, Seo insertions, and created Digital Marketing pieces to manage the company's Target, focused on Social Media.