Mindaugas Skurvydas

- Oversaw and managed the entire SEO strategy for Saldo Finance across 3 countries - Finland, Sweden, Lithuania; - Keyword research in 4 languages - Finnish, Swedish, Lithuanian, and English; - Manage a multilingual content teams of inhouse and freelance writers; - Tone of voice content update project; - Link building and backlink competitor analysis; - Website revamp project with the UX team - Performance tracking and reporting via GDS, GSC, GA, Ahrefs; - Managing a monthly SEO budget of 25k+

- Content gap analysis; - Keyword research and content brief creation for content team; - Landing page copy creation, optimization and launch; - Managing the content team and curating a quarterly content optimization strategy; - Collaborating with content team on blog and landing page copy production; - Tracking SEO performance and KPIs via Salesforce, GSC, and Ahrefs;

- Managing and supervising the outreach team; - Managing freelance writers; - Outreach and relationship building within the SaaS industry; - Off-site SEO strategy curation and implementation; - Tracking backlink generation and link impact on rankings; - Anchor text plan creation; - Competitor keyword analysis and keyword research.

- Outreach and relationship building with other publishers in the SaaS industry; - Off-site SEO strategy curation and implementation; - Creating and maintaining affiliate websites; - Email lead-generation - creating and launching website popups to attract new email leads; - Landing page content writing. Collaborating with design team and devs to launch landing pages.

-developing and implementing a digital marketing strategy for the SaaS company (online invoicing software for small businesses and freelancers); - content creation for blogs and social media pages; - outreach and collaboration with writers, bloggers and SaaS developers in order to build back links and attract traffic to the blog/website; - developing and implementing email marketing campaigns; lead generation.