Mladen Stojanovic

2nd International mission within ETEX. Responsible for fiber-cement, calcium-silicate, and plaster-based boards under Siniat and Promat brands. • Giving the brands value • Marketing campaigne management • Innovations lead • Actively support the regional sale process • Designing and managing thematic campaigns • Designing and publishing appropriate brochures and catalogs. • Communication content • Benchmarking

1st International mission within ETEX: Responsibility for the territory of Southeast Europe in the following fields: • Giving the brand value • Ceilings and all other horizontal drywall applications • Developing the regional application of all “super technical” plasterboards. • Hatches – fire and non-fire rated • Innovations !!! • Actively support an international sale process • Designing and managing thematic campaigns • Designing and publishing appropriate brochures and catalogs. • Communication content

Sales, technical and marketing operations in western Balkans (Serbia, Macedonia, Montenegro, Bosnia, Croatia, Albania and Kosovo province)

Project management and organization of the outdoor events and other demanding projects in the Serbian highlands and non-urbanized areas, for the needs of: - Business sector (customer events) - Medias (Serbian national TV, Autobild Germany - edu.projects, travelogue and reportage) - Local authorities (celebrations of the city days, promotional campaigns...) - Educational institutions (Universities - logistic and support at field explorations) - support in emergencies (wildfires, humanitarian crisis...)

Together with the local faculty of construction developed and patented a formula for a light weight concrete that is using expanded clay instead of a gravel.

Running a first local specialized retail shop for plasterboard and complete drywall system. I was responsible for procurement and negotiating with supplies, but responsible for sale as well. I had team of 5 people (sale, warehouse) under my responsibility.

Created a network of 23 small customers in south Serbia, without any previous experience in plasterboard sales; practically created the retail market for plasterboard. Organization of ~50 smaller educational events and 3 big events in a University. Personally contributed to the acceptance of the plasterboard from the local authorities as a building material that was approved for use in the process of rebuilding the state after the NATO air campaign over Yugoslavia (spring 1999).