Moh Guisse

Sales Manager Europe for Accessories

Moved to Germany to learn German language (Bildungsverein Language School). Worked on personal projects with Kenpokan Gym: assisted to the creation of the new fightwear equipment collection

In charge of the development of BOSS Orange and BOSS Green: settled and managed the lines´ development strategy, re-organized the wholesales distribution structure to match with the new line’s positioning, assisted the clients to grow in business, advised marketing and PR teams to communicate the lines Managed several company projects: created the clients data base, managed SAP clients data transfer, communicated and developed the e-sales portal with the clients

Managed the operational process of the Portuguese subsidiary implantation: recruited providers, realized logistic, controlling and account tasks, made market and competition surveys, participated in the showroom organization. Participated in the opening of the Hugo Boss Retail Structure in Portugal

Managed press files production: collected and analysed data, checked up the sources, wrote, managed the graphic creation, validated the content, organized the logistic and shipment Assisted in a brand image re-thinking process: provided advices regarding the brand image and communication positioning by analyzing several consumers surveys and market data such as opportunities, threats, competition, trends

Made a strategic survey about the opportunities of an international implantation in Portugal, made a business plan

Interviewed consumers, collected quantitative and qualitative data, animated focus groups, managed teams

Designed a new website concept after having analysed the statistic data of the former company website and having realized a benchmark of the competition. Formulated specifications for a study on Big Accounts Clients satisfaction

Consumer Behavior, Marketing Engineering, International Marketing, Strategic Management , International Management, Organization Sciences, Marketing studies, Statistics and Data Analysis

Macro-economics, Micro-economics, Statistics, Controlling, Marketing, Finance, Logistic, Human Resources Management, Accounting, Business Law